An international manufacturer had recently restructured its global network and was now looking for a way to optimize its voice management. The company wanted to improve call visibility, reduce costs and better align its communications with projected business growth.

The network restructuring had spotlighted the need to improve its voice capabilities to speed up getting new sites live and improve visibility to control costs – both of which were barriers to business expansion.

As its networking partner, Orange Business Services was well positioned to advise the manufacturer on a voice solution. The enterprise had been looking at Microsoft Teams for its next generation unified communications (UC). Orange suggested a solution integrating Business Talk and Microsoft Teams’ collaboration hub. This would connect Business Talk’s SIP trunks to Microsoft Teams Direct Routing.

Orange Business Talk has been designed to optimize telecom costs and replace multiple local providers. The solution provides a seamless voice service with the ability to manage all types of calls, including inbound, outbound, on-net, off-net and local and national rates. In addition, Orange SIP Trunking is compatible with all main UC solutions.

The manufacturer opted to run a Business Talk pilot to see if it fit its voice requirements going forward. Following its success, this is now being moved to a full roll out.

Transforming voice into IP

The Business Talk solution sits on top of the global LAN/WAN integration Orange had already carried out for the manufacturer. This is based on partner Cisco’s Meraki offering and draws on the Orange security expertise.

Business Talk’s SIP trunks provide the manufacturer with operational simplicity and the ability to scale and integrate multichannel communications. Security is paramount to the manufacturer. Multi-layered security is built into the MPLS private network and the voice solution, along with the session border controllers (SBCs), which provide demarcation between all the network elements.

Through Business Talk’s self-care portal, the manufacturer’s IT teams can place orders and configure and manage voice sites and associated options in real time. This means new sites can be up and running in hours instead of days. The portal also provides additional visibility into call usage and inventory.

The importance of communication

The manufacturer believes in the power of communication to enable its teams to work effectively. Business Talk has helped the customer increase productivity and drive smart decision making among its global teams, while at the same time allowing it to better manage its voice budget.

Instead of the manufacturer managing local contacts and voice circuits, Orange has also provided regional circuits and service management for connectivity. This has erased complex management issues, allowing IT teams to focus their efforts on business outcomes.