In the days before the event, the Orange Business social media accounts were of course posting pre-event teasers. However, the official messages were bolstered by a chorus of posts from Orange people posting from their own accounts on Twitter, such as these posts by Pier Giuseppe Dal Farra and Alex Rigaldo, who used our social media advocacy tool, Sociabble, to easily share our official pre-event updates.
Discover the 5 digital trends that are transforming the #logistics industry in this blog. Join us at #HelloWorld19 and shape your business model to meet your expectations @orangebusiness @orange https://t.co/gHeStYKgu7— Pier Giuseppe Dal Farra (@PierDalFarra) April 9, 2019
Companies rely on business ecosystems to thrive in an innovation-driven world. At #HelloWorld19 we discuss how to shape your strategies to make the most of business ecosystems @orangebusiness @orange https://t.co/usD2PdpsLr— Alex Rigaldo (@RigaldoAlex) April 9, 2019
Orange Business CEO Helmut Reisinger opened the show in a variety of languages and gave his own angle on the motto of the local soccer superstars, FC Barcelona. "We’re more than a club," said Helmut, describing the strong spirit of cooperation that exists both at Orange Business and between them and their customers.
‘Més que un club' - ‘More than a club’. This famous slogan of FC Barcelona is spot on to describe the spirit and essence of our annual global customer gathering at Hello!World Barcelona #HelloWorld19 @orangebusiness pic.twitter.com/POAqWMcGxa— Helmut Reisinger (@HelmReisinger) April 10, 2019
Charles Nastorg enjoyed the football team analogy from his CEO:
Our own Vincent Brunet was among the first to live tweet from the opening plenary presentation by Orange Business CEO Helmut Reisinger.
Here we go: #helloworld19 is starting in Barcelona today! Two days of discussion between OBS experts and more of 200 of our global customers, about new data strategies opportunities and challenges. pic.twitter.com/4fIdyjTwHJ— Vincent Brunet (@_VincentBrunet) April 10, 2019
Data was already at the forefront of the storyline, and it would stay there throughout the event.
The first guest presenter, Mary Chew from APL Logistics, had data right at the heart of her presentation. She was in no doubt about the value of data to APL Logistics: “We use data to predict the arrival of a shipment.” This data-driven forward view brings efficiencies, as it allows APL Logistics to plan ahead and organize their resources precisely.
May Chew from @APLLogistics explains the importance of #data on logistics at #HelloWorld19 “we use data to predict the arrival of a shipment”. #DataAnalytics is transforming logistics and is vital to @APLLogistics, which is why they partner with @orangebusiness ? pic.twitter.com/qYG6282qqv— Glenn Le Santo (@GlennAtOrange) April 10, 2019
Hello!World’s focus on data continued when Ada Sekirin, CEO at Business & Decision, stepped up and presented her keynote. “Data is the new oil!” she asserted, as part of her convincing and strong presentation on the value of data. Ada has built a very successful business on data analytics and so, even without her very convincing keynote, it’s hard to argue with her assertions on the value of data to business.
Just a few keynotes into the event and the message was already very clear: the innovative utilization of data produces opportunities that are probably limited only by our own imagination.
If you get the opportunity to chat with Ada Sekirin, you’ll soon realize that she’s done a lot of thinking about data. Ada has Big Data figured out, with a set of rules she calls her Five Vs of Big Data. Veracity is one of Ada’s Five Vs of Big Data because data veracity matters, especially in applications where safety depends on the ability to collect and analyze data instantly, such as with self-driving cars and surgery.
“When you use #data for things like self driving cars or performing surgery you have to ensure that the data is right” Veracity is one of the five Vs of Big Data by @AdaSekirin #HelloWorld19 pic.twitter.com/uU0W4T0gsM— Glenn Le Santo (@GlennAtOrange) April 10, 2019
Of course, the action at Hello!World doesn’t all take place in the main auditorium. There are also valuable exchanges going on in the various breakout sessions. Fredrik Ohlsen, CEO of Basefarm, and Cédric Parent from Orange Cloud for Business were on hand in their breakout to discuss cloud and the value of data.
#Data is becoming one of the most valuable assets for all enterprises. Discover how to make the most of it at 11.30 today during our #multicloud panel session with F. Ohlsen, CEO of @BasefarmGroup #HelloWorld19 @OrangeBusiness pic.twitter.com/luCBzPOxTO— Cédric Parent (@CdricParent) April 10, 2019
There was plenty of activity outside of the auditoriums and meeting rooms at Hello!World. The Partner Lounge hummed to that familiar sound of networking, no doubt fueled in part by the excellent tapas that were periodically served up by the attentive hotel staff, who were always ensuring that the delegates felt very well looked after.
#flexiblesdwan journey booth #Helloworld19 @orangebusiness strong success to discover our customer portal & #AIOps development to anticipate any outage to make sure you get the most of this solution @pierrelouisbiaggi @LaurentPerrin18 @myriam_rosselli @didierayduriez pic.twitter.com/jHRbdC4E2r— Franck Morales (@franckmorales21) April 11, 2019
Meanwhile, those who weren’t lucky enough to attend in person were able to join the conversation by following the #HelloWorld19 hashtag on social media. Even if you’re far away in Finland, you can still be part of the Barcelona conversation – as Maria Lehtman (from Finland) proved:
“#Data scientists are like fortune tellers, they can look at data and use it to predict the future” says Frank de Jong, Senior Business Consultant @orangebusiness during the co-innovation presentation at #HelloWorld19 https://t.co/0p3XoTRjef— Maria Lehtman (@LehtmanMaria) April 10, 2019
Towards the end of the show, we were treated to a very entertaining and inspiring keynote with Bask Iyer from Dell Technologies, a customer and co-innovation partner of Orange Business.
Very honored and thankful to Bask Iyer, @baskiyer @DellTech for the inspiring keynote at #helloworld19 on data-fueled innovation at the intersection of AI, edge and IoT. @orangebusiness pic.twitter.com/ejygJjUDja— Helmut Reisinger (@HelmReisinger) April 11, 2019
We all enjoyed Bask’s sense of humor and insight. He made some thought-provoking observations about where we really are now with technology by citing some real-world examples like his car’s recalcitrant voice recognition system. He also discussed something far out – the Mars rover, "Opportunity," and how it relied on computing at the edge because cloud at that distance has too much latency. Bask pointed out that the Mars vehicle is an autonomous car that happily operated at the extreme, outlasting its planned service window:
“We get so excited about self-driving cars but there’s already one on Mars. If it relied only on the #Cloud it could do nothing, it is the best example of computing at the #Edge” says @baskiyer #Helloworld19 pic.twitter.com/geUWiozht1— Orange Business (@orangebusiness) April 11, 2019
Helmut Reisinger thanked everyone who attended and supported Hello!World, including all those who had worked so hard to make it such a great success.
Our CEO @HelmReisinger takes to the stage to bring #helloworld19 to an end. It’s been a great event and thanks to everyone who attended and to those people who made it happen pic.twitter.com/8aji21z5T7— Orange Business (@orangebusiness) April 11, 2019
While most of the updates above showed up on our radar during the event, it’s always worth watching out for post-event activity, and I found some interesting posts when researching for this article:
- Here’s a very cool video that you need to see by Stefan Mansby, Chief Evangelist at Basefarm
- Franck Morales, our VP of Marketing in Connectivity put together a #HelloWorld19 Twitter "Moment"
- And finally, data was at the heart of the Hello!World story. Helmut Reisinger wrote an article about the invisible power of data that was published during the show on his LinkedIn profile and is now also available on the Orange Business blog
Editor in Chief, International, at Orange Business. I'm in charge of our International website and the English language blogs at Orange Business. In my spare time I'm literally captain of my own ship, spending my time on the wonderful rivers and canals of England.