Louvre Hotels managing bookings more efficiently

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Issues and challenges

With a global presence, Louvre Hotels Group is committed to satisfying its customers' every need, whether they are on business trips or holidays, whether they are local or international. With over 1,000 booking websites, interconnectivity and the performance of different management systems is a critical challenge. In 2015, the group decided to ensure the same quality of service, and performance was implemented for all its booking sites.

"Improving response time for our websites is essential for satisfying customer expectations when it comes to booking and planning trips. By offering users a faster and more homogenous experience at all times, even during peak traffic, we have increased sales by 40%."

Thierry Guiraudios, Vice President for IT Systems, Louvre Hotels Group

The objective
  • Optimize its website performance to make bookings easier, whatever the location or hotel category
  • Absorb traffic peaks during marketing and promotional campaigns
  • Ensure that the different elements of booking systems interact efficiently
  • Avoid the development of new booking software
Solutions

To choose among the many actors in the Web Performance market, Louvre Hotels Group decided to test several market platforms on pilot servers. The Dynamic Site Accelerator (DSA) solution by Akamai was selected on the basis of response time criteria. Distributed in France by Orange Business Services, this solution:

  • Optimizes page content based on an intelligent analysis of the website
  • Improves conditions for the device’s real-time browsing environment
  • Limits HTTP requests and optimizes load handling
  • Displays pages faster
  • Varies the compression levels for images depending on the real-time state of web traffic to load pages faster and address network overload issues
Benefits
  • The platform supports increasing volumes of traffic and responds to traffic peaks while providing customers with a fast and pleasant browsing experience. Measured response times for bookings have improved from seven to two seconds
  • DSA is connected to the Fast DNS solution by Akamai, which rapidly redirects end users toward the Group sites. The sites are 100% available, wherever they are located. Online bookings have thus increased by 40%
  • Louvre Hotels Group enjoyed support from two partners: before implementation, Orange Business Services guided the Group through its assessment phase and architecture options; Akamai provided support for all technical elements
  • By implementing the Akamai infrastructure to accelerate sites, Louvre Hotels Group did not need to carry out additional developments
Results
  • Internet and networks
  • Managing seasonal variations in traffic
  • Quick installation
  • Infrastructure adapts to existing software

 

Louvre Hotels Group is Europe's 2nd largest European hotel group and a key player in the international hotel industry

  • More than 1,100 hotels in 47 countries
  • Allied with Golden Tulip Hospitality Group, Louvre Hotels operates six clearly differentiated hotel brands, ranging from 1 to 5 stars