The requirement to make backlit advertising panels communicate

Mediatransports, a major player in outdoor advertising and a member of the Publicis group, markets, plans, and distributes advertising campaigns within transport networks. As the only French advertising agency dedicated to transportation, Mediatransports manages a vast network of billboards. In 2022, two mandates required them to find new technological solutions.

"With the first mandate, we had to be able to switch off our backlit billboards during certain hours at night," explains Antoine Bonhomme, Director of Operations at Mediatransports. "The second required us to be able to switch off our entire network of paper billboards."

Mediatransports faces another challenge: reducing its environmental footprint.

Objectives

Remotely manage and control the billboard network
Achieve regulatory compliance
Reduce the environmental impact of the panels

Mediatransports has equipped several stations with large display devices featuring the innovative smart operations solution.

A comprehensive IoT solution for managing your data

Mediatransports has chosen Orange Business experts to deploy 4,000 smart boxes on its backlit advertising panels. The company was also convinced by the associated business application: Smart Operations, which allows easy management of its fleet.

"We were looking for a technical solution to make our old paper panels digital," recalls the Operations Director of Mediatransports. "Orange Business offered us an end-to-end solution, from manufacturing to the installation of communication boxes in the panels, to providing the Smart Operations business application. "With Smart Operations, everything becomes simpler, including referencing all installed boxes across the fleet and remotely setting on/off schedules for the panels.

And thanks to the management portal, Mediatransports" teams could monitor the boxes" appearance in real time throughout the deployment.

Smart connected products

Time savings and energy efficiency achieved

From the moment of deployment, Antoine Bonhomme was able to measure operational gains. Everything is faster. "For example, we can instantly reconfigure all the panels from a PC during daylight saving time changes," he notes. It is also much easier to detect faults in panels that are no longer lit. "This allows us to react quickly to restore power," continues the Operations Director. And thanks to the large-scale deployment of boxes on 4,000 panels, energy savings were also quickly realized. CSR objectives achieved!

The project in figures 

20%

Savings achieved on electricity consumption

4 000

Paper panels easily managed remotely

What customers say about us

Antoine Bonhomme, Operations Director at Mediatransports

“We decided to work with Orange Business for its strength and expertise of the network. From the beginning, we appreciated the constructive approach of the teams and the project structure for the deployment.”

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Mediatransports

Mediatransports is a French media agency exclusively dedicated to transportation (metro, bus, tramway, and stations). It markets print, digital, and event advertising for nearly 4,000 advertisers.

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