Live Objects empowers Xpandretail with real-time insights to drive smarter decisions and enhance operational experience across the GCC

Orange’s Live Objects serves as Xpandretail's IoT backbone, aggregating data from diverse, multi-vendor devices into a unified environment.

Live Objects handles device integration and secure data aggregation, while the Xpandretail portal transforms that data into business intelligence - delivering a seamless, easy-to-use dashboard experience for clients.

Xpandretail extracts device data directly into its portal through its secure API framework, where its in-house analytics engine takes over. The incoming IoT data is processed within the portal to generate real-time KPIs such as footfall counts, dwell times, occupancy, anomalies, and device status. Its analytics engine applies business rules, filtering, and enrichment to transform raw data into actionable insights.

Each client has a dedicated “soft tenant” environment inside Xpandretail’s platform. This ensures logical separation of data, so a mall operator, for example, only sees their locations and devices. This model allows Xpandretail to scale quickly across multiple clients without heavy infrastructure duplication.

Xpandretail’s dashboards are designed to present insights in a usable and transparent way. The company’s clients access intuitive, web-based interfaces to view performance metrics, track trends, and drill down into location-specific data. The dashboards are role-based, so decision-makers, store managers, and operations teams see the level of detail most relevant to them.

Before full-scale deployment, Xpandretail piloted the solution to validate performance, integration, and analytics capabilities. The pilot was conducted in selected high-traffic retail locations, deploying dozens of IoT devices across multiple store zones.

The pilot confirmed the solution's reliability and scalability and provided valuable insights that helped Xpandretail fine-tune device placement, analytics configuration, and reporting features, ensuring maximum value for their clients during full rollout. 

The data collected through the plethora of IoT devices and aggregated via Live Objects is securely hosted on Amazon Web Services (AWS), ensuring enterprise-grade security, high availability, and robust data protection.

AWS’s global compliance framework, including certifications such as ISO 27001, SOC 2, and GDPR, assures Xpandretail clients that their sensitive retail and visitor information is managed with the highest security and reliability standards.

Currently, Xpandretail operates exclusively within its secure AWS environment. This centralized approach allows the company to maintain consistency, efficiency, and compliance with internationally recognized best practices in data protection.

Xpandretail fully manages the solution, with Orange’s Live Objects as the core IoT platform. Xpandretail takes end-to-end responsibility for device onboarding, data aggregation, monitoring, and maintenance, ensuring that clients can rely on a seamless and reliable service without the need to manage the underlying infrastructure.

This approach reduces operational overheads for retailers and mall operators, providing faster deployment and scaling across multiple sites and regions. Proactive monitoring ensures minimal downtime and continuous data flow. Consistent security and compliance are provided, with all device management and data handling overseen by experienced teams. 

By handling device deployment, remote updates, security, and performance monitoring in a single platform, Live Objects simplifies IoT operations for Xpandretail and helps its clients quickly turn raw data into actionable insights.

Key insights from footfall counting include unique versus repeat visitors; dwell time analysis to identify how long customers spend in particular zones; customer demographics, and heat map analysis highlighting the most visited shopping mall or store areas.

Xpandretail’s IoT solution, incorporating Live Objects, is currently deployed across various retail malls, stores, and brands in the GCC. It is helping shopping centers, supermarkets, fashion outlets, electronics stores, and large-format retailers gain real-time insights into customer behavior and footfall trends. Outlets include Coach, Dior and Michael Kors.