Providing Orange Group employees with a secure framework for using generative AI within the company

All companies, including the Orange Group, have witnessed the emergence of generative AI in employees' daily lives. Orange quickly realized it needed to address the issue to turn it into an asset for its teams. "Very early on, when generative AI arrived, we identified both an opportunity for many use cases around 1,500 different ones and also risks," recalls Cédric Goutard, AI Innovation Expert – Orange Group.

To address concerns regarding security and data loss for the company, Orange took a strong initiative. "We quickly decided to develop an internal solution ensuring the security of our data. That is how Live Intelligence was born," continues Cédric Goutard.

Objectives

Encouraging the use of generative AI in a trusted environment
Developing creativity and optimizing team efficiency
Accelerating adoption through collaboration

The Orange Group wanted to develop a secure, high-performance and responsible internal generative AI tool.

The Orange Group teams developed Live Intelligence to promote the responsible and secure use of AI within the company.

In 2023, Orange teams developed a multi-LLM generative AI platform to enable employees to safely familiarize themselves with generative AI. Now open to customers, Live Intelligence aims to replicate the success it has enjoyed at Orange, where more than 90,000 users have already tested the platform, delivering productivity and creativity gains at scale.

In just a few months, Orange teams brought Live Intelligence to life with a clear objective: to improve internal operations and increase employee efficiency. Naturally, this was done in a secure environment and via an ergonomic, intuitive, easy-to-use platform. "Initially, the platform was left completely open so that employees could discover the potential of generative AI and learn on their own," explains the AI innovation expert at Orange Group.

And employees quickly embraced it, with plenty of support to facilitate adoption. "We discussed it internally," notes Anne Doublier, Agile Transformation Coach at Orange France. "There were short training modules for all employees." Hélène Blanquet from the Human Resources Department at Orange France mentioned that she "I explored a bit, tried different things, and some prompts were more successful than others."

Richard Clarkson, Head of Strategic Consumer Insights at Orange Group, appreciated that teams could familiarize themselves with the tool "in a healthy environment, because people want to experiment."

The developers of Live Intelligence also made a point of designing a tool that informs employees about the environmental impact of their usage. "Responsible use is essential; Orange also cares about these issues," says Anne Doublier. "Let's be honest, generative AI has an ecological impact," adds Cédric Goutard. "From the beginning, we wanted to display this impact to users." Each user is informed of the CO₂ generated by the tool each month.

"Users have a choice between several models, from a very efficient but costly model to a less effective and less expensive one," notes Denis Da Cunha, AI Integration Manager at Orange France. "But Live Intelligence is designed so that, by default, you get an LLM (Large Language Model) that consumes much less energy," adds Pawan Rathi from the Customer Journey Factory at Orange Business.

But the story of Live Intelligence does not end there. ‘The next steps are to develop use cases by industries, through what we call assistants, and to specialise their use for the legal, HR, technical and other sectors,’ says the Orange Group's AI innovation expert.

Orange Group is also exploring agentic AI, the term used for an AI's ability to act autonomously. "We want to make the platform capable of making decisions to interconnect with other systems and develop even more impactful use cases for the company," he continues.

These prospects are highly anticipated internally. "What I can't do today, I might potentially do tomorrow," exclaims Denis Da Cunha. "Live Intelligence has a very efficient team of developers that integrates new solutions and innovations every day."

The widespread use of AI within the company for numerous use cases

Denis Da Cunha uses Live Intelligence to write code. "I activate it as a second brain, meaning I no longer ask questions”. In Human Resources, it is used to create job descriptions, respond to RFPs, and review contracts. "My productivity and that of my teams have significantly increased," says Pawan Rathi. As an official sponsor, Orange teams used it to create personas for different types of sports fans at the Paris Olympics.

Hélène Blanquet from HR identified a time-consuming issue and devised a workaround. "I conduct training sessions where I collect emails that I have to enter into a tool," she explains. "The email format is never correct, so I wrote a small prompt to ask it to reformat them automatically into the correct format."

The project in figures

90 000

Orange Group employees are already using Live Intelligence.

15 000

daily users

Like a virtual colleague, a valuable aid in everyday life

Anne Doublier, Agile Transformation Coach at Orange France

"In everything related to collective intelligence, it is genuinely helpful and should be seen as an assistant, and interacted with, as you would with a colleague."

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Orange Group

The Orange Group is one of the leading telecommunications and digital services operators worldwide, with 291 million customers individuals, professionals, and large enterprises as of December 31, 2024.