Music in the cloud – with Microsoft Azure

Music has long been at the forefront of digital technology. Remember Napster? So it should come as no surprise that it is still the case. While music on vinyl records may be making a significant comeback, it remains a niche – most of the action is digital and online. Streaming music is big, very big. It has fast become the go-to way to listen to music. This surge in online listening is creating technological challenges for the companies serving these streams. Fortunately, we have the cloud. Without it, there would be no streaming music industry.

Composing a solution

Swedish digital music company X5 turned to Basefarm*, a wholly-owned subsidiary of Orange Business Services, to help them with the challenges they faced in keeping their streaming services efficient and secure.

“The demands placed on us and our applications regarding availability and support became increasingly difficult for our small development team to manage,” said Klas Broman, CTO for X5 Music. “We needed help with support, monitoring and creating a more uniform operating environment. This was the situation when we contacted Orange Business Services.”

Orange Business Services explained how they could help create a more secure environment in Azure (Microsoft’s public cloud) and how they could gradually take over support 24 hours a day 7 days a week.

X5 Music, with the assistance of Orange Business Services, has transformed the services and simplified the solutions to such an extent that the need for staffed monitoring from Orange Business Services has almost disappeared in favor of more automated solutions.

Why Microsoft Azure?

There are clear benefits of using Microsoft Azure:

  • Cost efficiency: you only pay for the capacity used
  • Time efficiency: it frees more time for developing operations
  • Scalability: you can scale up and down as needed
  • Increased performance: with more services in the cloud, you get more out of your services

Using a Cloud Solution Provider

Orange Business Services is a Tier 1 Microsoft Cloud Solution Provider (CSP). The Microsoft CSP program enables partners to directly work with and manage the customer’s lifecycle, including provisioning, managing and supporting customer subscriptions. As a Microsoft CSP, we deal directly with Microsoft, not a CSP distributor.

Here are eight reasons why you should work directly with a Microsoft CSP like Orange Business Services:

1. Local support with an escalation path to Microsoft. If, for example, you use Orange Business Services, we will be your single point of contact for both technical matters and billing. If we need to escalate a support case to Microsoft, we have in place an advanced support agreement with better response times and priority.

2. Pay-as-you-go pricing. You pay only for what you need and what you use. There are no up-front payments, and you can end or move your subscriptions at any time.

3. Monthly consolidated billing. If you’re using other services from Orange Business Services, we will consolidate your charges and give you a summary invoice of all your spending, including Azure.

4. Optimized cloud spending. Controlling cloud spending is very important when using the public cloud. By understanding who is using what and at what cost, you can optimize your usage and expenses. We can help you from being over charged for services you don’t need.

5. Subscription provisioning and management. Save your IT department time and let your CSP advise and provision your subscriptions, while you maintain the same control and features.

6. Competitive pricing. Microsoft Azure is competitively priced when compared to web/direct and Microsoft Enterprise Agreement.

7. Bundled services. If you’re using Basefarm, you can choose to add the following billable options: Azure Stack as a Service, Cloud Connect (Express Route), Cloud Operation Services (24/7 monitoring, and more).

8. Experienced professionals. As an Orange Business Services customer, you have access to our cloud consultants and their expert support, knowledge and advise for your cloud solution.

Orange Business Services – your digital partner

During the course of the journey, X5 CTO Klas Broman has learned a lot, and he’s happy to share his experience:

“If you’re moving applications to the cloud, it’s important to consider how to go about it in the best way. Some applications work relatively well as they are when moving them to the cloud, but many others require more or less significant changes to work smoothly. If you make these changes in a smart way, you’ll gain major benefits, in both performance and cost.”

With our vast experience in digital transformation and our proven cloud expertise, we can help you manage the challenges of your cloud migration.

Download the IDC InfoBrief: Eliminate Multicloud Chaos and Focus on Delivering Business Outcome to find out how more organizations are leveraging cloud technologies as a foundation to deliver digital business objectives.

*Basefarm is an Orange Business Services company.

Glenn Le Santo
Glenn Le Santo

Editor in Chief, International, at Orange Business Services. I'm in charge of our International website and the English language blogs at Orange Business Services. In my spare time I'm literally captain of my own ship, spending my time on the wonderful rivers and canals of England.