Cloud Calling with Orange and Webex at a global scale: Putting the “O” in OTT

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Communication happens everywhere.  It doesn’t wait for networks, virtualizations, platform updates or even standards.  When the need to communicate arises, people just make it happen. In 2018 we saw a wave of customers looking to make their communication tools easier and, at the same time, more diverse than ever.

This year Cisco Live US (#CLUS) will start on June 10th in San Diego, CA. Orange Business Services will be there to talk about the Data Journey we see our customers taking as they dive into new ways of working. That journey has an ever present stage of Sharing and Creating. (Learn more about the stages of the Orange Data Journey on Wednesday, June 12th in session SLOGEN-1025 with Sam Nchinda, VP of Orange Solutions in the Americas.) This is where communications, specifically user communications and collaboration, come into play. 

Your company is likely already on this journey, and it will affect your users. Perhaps it is the migration from traditional WAN technologies to SD-WAN, or it could be the advancement of IoT device tracking by a new wireless network. These initiatives will change what is possible for your users as well as what is available to them. Your users, in turn, will take those new realities and make communications happen in whatever way is best for them.

Cisco and Orange see one of those avenues as Internet-based collaboration hosted as an Over-the-Top (OTT) cloud service and offered in a uniform fashion into as many parts of the world as possible. Cisco’s acquisition of BroadSoft last year has created an opportunity for Orange as a global service provider to enable a single platform powered by Webex and BroadCloud calling alongside the leading global voice service from Orange, Business Talk Global. Melded together, a multinational company (regardless of size) can operate a single platform and give their users a multitude of communication and collaboration options. From world-class meetings with Cisco Webex Meetings, to modern messaging on Webex Teams, users get to use these extraordinary tools and benefit from them both wrapped together into a calling platform that uses the Orange global telephony network in over 160 countries worldwide. We then can add to that with the ability to increase the quality of high-intensity network services like video calling and content sharing through our SD-WAN offer based on Cisco Viptela.

This is not the first time Orange and Cisco have partnered together on a global cloud telephony service. We have been working for our customers for over 15 years in the traditional telephony services industry. What makes this offer unique is the Internet-based nature of the connectivity. No longer is the customer bound to the service provider’s network. Instead, the customer can choose to leverage that network and the advanced services (security, flexibility, quality of service) to whatever level they see as necessary.

Orange is excited to launch its Webex Calling with BroadCloud and Business Talk Global in the U.S. and Europe. We see these products and services as a perfect fit for today’s needs and the future of where communications and collaboration need to go in order to be an added value to everyone inside the enterprise.

 

Joshua Sillers
Joshua Sillers

Joshua Sillers has been with Orange for the past 12 years working to enhance the customer experience. He is currently serving as a Collaboration Sales Expert with an emphasis on Team collaboration tools, API interactions, Orange OpenLabs and User Adoption Services. Joshua holds a B.A. degree in International Relations and Spanish from Concordia College in Moorhead, MN and a Masters of Science in Technology Management from the University of Minnesota.