Orange Business leads growth in European M2M telecom services market

Frost & Sullivan award and Berg Insight report recognize company for strongest market penetration

Frost & Sullivan and Berg Insight have recognized Orange Business as the growth leader in the European M2M telecom services market. Orange Business won the Market Penetration Leadership Award for M2M Telecom Services in Europe 2010 from Frost & Sullivan. This position is confirmed by the new research report, The Global Wireless M2M Market – 3rd Edition, from the analyst firm Berg Insight.

The Frost & Sullivan award recognizes how quickly a company increases its market penetration in terms of revenue or units sold. Frost & Sullivan selected Orange Business for this award because it centralized its vertical market expertise, exploited its enterprise-focused network capabilities in both mobile and fixed connectivity, and leveraged its International M2M Center to tap into global M2M opportunities. In addition, Frost & Sullivan recognized that Orange Business has adopted an open approach toward R&D related to applications for M2M service offerings.

The last 18 months have been a strong period of focus and investment in M2M for Orange Business. This is underlined by the latest M2M research report from Berg Insight. This report shows that Orange Business had the highest percentage of growth in active SIMs between 2009 and 2010 among the top five European M2M communication players and doubled its net adds between 2009 and 2010 achieving the second highest number of net adds. These figures confirm Frost & Sullivan’s choice of Orange Business for the Market Penetration Leadership Award for M2M Telecom Services.

“The Frost & Sullivan award and Berg Insight report recompense our focused strategy and strong capabilities to answer the growing needs of our enterprise customers in the M2M field,” said Rodolphe Frugès, vice president, Internet of Things and M2M, Orange Business. “We want to be the partner of choice for companies looking to industrialize their M2M solutions. With a target ambition of 10 million active SIM cards in 2015 and many projects, we plan to continue making a difference in the European market by helping our customers benefit from the opportunities it can bring.”