Digital adoption within passenger cars has been on the rise across global markets, with automakers striving to launch new solutions to differentiate in a highly competitive landscape. Many traditional features, such as the vehicle's instrument panel or audio system have already been digitized, and there are new solutions such as smart-device mirroring systems (e.g. Apple CarPlay, Android Auto) and safety sensors. This race towards digitization is expected to intensify, leading to the emergence of more sophisticated autonomous driving solutions and a growing presence of non-traditional digital players (as partners and competitors) in the coming decades.
This report from PwC looks at the adoption of digital solutions within the automobile industry and how digital technologies will transform the automobile of today into the connected car of tomorrow.