Cloud: making sure the enterprise is digitally ready, always

The new digital world presents several challenges for chief commercial officers (CCOs), chief digital officers (CDOs), and sales and marketing heads. Their success depends on overcoming challenges, spotting business opportunities, and helping implement digital solutions that enhance both efficiencies and innovation.

Cloud has the power to enhance an enterprise’s overall performance, enable new revenue streams, increase profitability, strengthen resilience and provide invaluable customer insight via data and analytics.

The next generation of cloud can help to build a more integrated and harmonized enterprise. It can enable increasingly complex supply chains and help sales and marketing functions to collaborate better and share data for smart decision making.

This eBook discusses how the cloud can deliver business outcomes in three key areas: advancing innovation, business resilience and digital transformation.