The data-driven car

Cars have become data-generating machines. The ability to generate, analyze and act upon information is at the heart of the new automotive experience.

Innovations and new business models, such as electric vehicles, car-as-a-service and mobility solutions, cannot realize their value without OEMs unlocking the potential of their data.

What’s more, car makers that get their data usage correct now will not only realize the benefits immediately, but lay the groundwork for future opportunities, such as assisted and autonomous driving.

For many, that means investing in artificial intelligence and machine learning to turn raw data into actionable insights rapidly. But the environment in which these tools are hosted is just as critical.

To find out more, take a look at our fact sheet on getting more from automotive data.