Innovation is essential today
Shifting industry boundaries mean that change is happening faster and coming at us from all directions. Technology has now become so specialized that nobody can afford to do everything at the highest level, and you have to partner to drive innovation. That’s why we work closely with our vendor ecosystem, suppliers, start-ups, academia, customers and their lead users to generate the new ideas and insights that drive innovation.
Critically, data is the bedrock of innovation, enabling us to anticipate customers' unmet needs, analyze their end-to-end experience of a company’s products and services to identify points of friction, or find opportunities for new business-process efficiencies. And it’s vital to be able to execute and scale an idea globally in the real world, which is where our global expertise, infrastructure and understanding comes into play. With our rich and diverse co-innovation ecosystem, we’re better able to create business value with customers in all the geographies in which they operate.
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Raluca Cousson-Postoarca, Head of Innovation, Orange Business
Innovation success stories
Why co-innovate with Orange Business?
We create value
At Orange Business, innovation is the process of creating value (for individual businesses, for consumers and for society as a whole) by applying novel solutions to meaningful problems. It’s not just about having an idea — but executing it so people can enjoy the benefits it brings. It has to solve real human problems and make all our lives better.
We anticipate the future
Co-innovation is very distinct from the “build it and they will come,” off-the-shelf approach to solution selling. Solution selling assumes that the enterprise fully understands what problem they need to solve, but this isn’t always the case. There can be ambiguity and multiple paths to resolving an issue. It’s vital to anticipate customers’ future needs to mitigate the risk of disruptive competitors entering a market.
We consider your customers
Our approach to co-innovation is driven by a desire to understand the consumer's end-to-end experience with a product or service, identify pain points or issues, anticipate unmet needs and find ways of delivering new value. We work with our co-innovation ecosystem using proven “Design Thinking” and “Agile” methodologies to explore problems and potential solutions, create a minimum viable product (MVP) and test it thoroughly. Beyond that, we’re able to take an idea to the pilot stage and scale it in the real world.
Connect with our business innovation consultants
Please tell us about yourself and your co-innovation needs so that one of our local consultants can get in touch.
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