Orange Business appoints Sahem Azzam as Vice President Middle East and Africa

I’m delighted to announce that Orange Business has appointed Sahem Azzam as Vice President Middle East and Africa. Sahem will be based in the regional headquarters at Dubai Silicon Oasis in the United Arab Emirates.

Sahem brings over 15 years of experience in the region to his new role, including sales and marketing management across the ICT industry and networking space in several multinational organizations. He takes over the regional leadership position from Luc Serviant.

Sahem will lead the Orange Business regional team from the Dubai headquarters, supported by offices in Egypt, Morocco, Nigeria, Saudi Arabia and the Arabian Gulf, South Africa and Turkey. He will focus on accelerating the growth of the business, leveraging opportunities from the rapid digital business transformation across the region, which is creating a new operating landscape for enterprises and governments.

“We are pleased to welcome Sahem Azzam, who will play a critical role in leading the regional team in the Middle East and Africa, supported by our strong partner ecosystem and innovation culture. Our ambition is to accelerate our growth in this very diverse region with unique opportunities across many industries, including large and complex smart city projects in the Arabian Gulf.”

Richard Van Wageningen, Senior Vice President for Indirect, Middle East, Africa, Russia (IMEAR), Orange Business

The Orange Business Middle East innovation hub and regional business headquarters at Dubai Silicon Oasis supports and stimulates collaboration and co-innovation and is also the regional centre of excellence for smart cities. The hub is a co-sponsor of the Dubai Smart City Accelerator, launched to support startups with mentorship, product modeling, and preparation for go to market.

I’m excited for Sahem in his new post; I am sure he will relish the challenges ahead. I would also like to thank Luc Serviant for all his efforts and achievements in the role previously.

Isabelle Lurquin
Isabelle Lurquin has over 20 years’ experience in the telecommunications B2B market in key accounts and sales management, indirect sales, business development and marketing. She has worked for Orange Business IMEAR region since 2012. The region includes the geographies of Middle East, Turkey, Africa & Russia, as well as the indirect business with SITA, the Orange Business channel to the Air Transport Industry. Today, Isabelle leads the Sales, Marketing & Communication and the Indirect Business functions.