power to the people - how UC changes everything

A recent article by John Gapper in the FT highlighted quite poignantly how the rise of social media has seen the traditional stronghold of news communication – broadcasters, printed matter, television – become eroded by the availability of social propaganda networks to every Tom, Dick and Harry.

The fact that a piece of breaking news was, in fact, “broken” to the masses by Joe Public before the venerable newsreader on CNN – who was duty bound to validate the rumour before reporting it – gave the upper hand in one fell swoop to all the masses who Twitter their time away.

Furthermore, with the furore surrounding super injunctions and the former Lord Chancellor, Lord Falconer, stating that the mass defiance of these on Twitter had effectively rendered them meaningless, you cannot but wonder how the nanny state will set about policing the cloud.

But what about using it to your advantage instead?

Just imagine: you are due to host a dinner party and have a late drop out which upsets the balance. Who would want thirteen people at a table? A definite omen for bad luck.

So you resort to sending out a tweet, a poignant one hundred and forty characters that are intent on capturing the UC forum’s attention and finding you that single missing element: the last guest.

What would you say to reach the elusive goal? How about “Super injunction seeks intimate meal with non-celebs to discuss recent failings of teamwork to prevent kiss-and-tell stories going to press.”

You may not get a reply from Max Clifford or even Andrew Marr, but I am sure Katie Price would be game. She even turns up to the opening of an envelope.

Sabina Mangosi Regan

Reformed investment banker who saw the telecoms light.