Dalton Caldwell from app.net talks about media's 'race to zero' at #LeWeb


Dalton Caldwell is the founder of app.net, a social media service that is somewhat unique in that it has no ads and doesn't sell your data. Instead he is relying on a subscription model to make his business sustainable. Are we so fed up with targeted advertising and big corporations harvesting and selling our data that the subscription model can work? Dalton thinks so and I agree. Watch the video, it's an interesting if short discussion about the sustainability of modern media.


Glenn Le Santo

International Social and Media Manager at Orange Business Services. I'm in charge of our International social media and the English language blogs at Orange Business Services. In my spare time I'm literally captain of my own ship, spending my time on the wonderful rivers and canals of England.