transforming business with mobile applications

C PDA.gifAn interesting new white paper put together by Orange and Accenture takes a look at how and why enterprises should deploy mobile applications. You can download the paper in its entirety here and I've written a quick summary of the key introductory points below. The paper also includes several detailed case studies from a number of sectors and countries and advice on how to deploy mobile applications.

Why are so many businesses launching mobile applications?
  • Mobile applications are maturing and becoming much more widely used by consumers.
  • Costs of development are shrinking as are the costs of devices, such as smartphones. Some 300,000 mobile applications have already been developed to date.
  • Support and security of mobile applications has improved dramatically and you can launch and control applications easily to  individual groups of users
What are the benefits of mobile applications?
  • Improved productivity gains mainly through better efficiency.
  • Speeded up business processes.
  • Better user and brand experience for employees and customers.
  • Green benefits by increasing paperless processes and reducing travel
What is driving this trend?
  • Increased employee mobility
  • Businesses want to be more efficient
What is the cost of developing mobile applications?
  • The device: your employees may need a different device to use the applications
  • Application development costs
  • Integration costs into your existing systems
  • Testing, deployment and training
  • Recurring application maintenance and support
  • Recurring connectivity costs
Different types of applications for different business needs
  • Sales force automation: give sales staff on the move access to key information
  • Business companion: calendaring, contacts, expenses for people travelling
  • Field force enablement: improve the performance of your field engineers and other staff
  • Business intelligence: get up to date information and reports
Anthony Plewes

After a Masters in Computer Science, I decided that I preferred writing about IT rather than programming. My 20-year writing career has taken me to Hong Kong and London where I've edited and written for IT, business and electronics publications. In 2002 I co-founded Futurity Media with Stewart Baines where I continue to write about a range of topics such as unified communications, cloud computing and enterprise applications.