satisfaction’s what you need
After all, why are employees prepared to part with cold, hard cash in order to invest in machines to use at work? Part of the answer lies in user experiences of these devices -- people like their tablets, they really like them.
For example, a recent Software Usability Research Survey confirms iPad satisfaction levels are sky-high -- in the region of 83%. And because people like using these things at home they want to use them at work.
ringing the change
Citing Forrester Research, Silicon.com tells us businesses are likely to spend $16 billion on iPads and $12 billion on Macs in 2013. That’s less than the $68 billion the analysts expect will be spent on Windows, but given Apple’s previous position in the enterprise (it wasn’t there), it represents a significant change.
Is it just because people like using these things? No. That’s because there’s a tangible business case for allowing employees to use the tools they prefer to do their job: Cisco claims it reduced its internal technology costs 20%, just through launching a BYOD scheme.
the hierachy of needs
Arguably, the move to consumerize IT could be seen as the technological realization of the importance of personal autonomy within the workplace, as defined within Abraham Maslow’s ‘Hierarchy of Needs’. Applied to the work environment, his theory claims work isn’t just about earning money, it’s also about self-actualization as defined by personal growth, improvement, autonomy and fulfillment.
Autonomy means choice, and the fact that so many employees are voting with their wallets to buy the devices they most desire from their own funds for use in the work environment is clear illustration that they are indeed taking their own choices.
I've been writing about technology for nearly 20 years, including editing industry magazines Connect and Communications International. In 2002 I co-founded Futurity Media with Anthony Plewes. My focus in Futurity Media is in emerging technologies, social media and future gazing. As a graduate of philosophy & science, I have studied futurology & foresight to the post-grad level.