this is the dawning of the age of the customer #leweb

Watch the video directly on Youtube.

George Colony is the CEO of Forrester Research and so he's in a great position to talk about the future. And, according to George, the future belongs to the customer.

customers: understand where, when and why - or die

George, who delivered a keynote at LeWeb'13, was quite blunt about the future of businesses that don't understand this new landscape. They don't have one! Success will only come to those organisations who understand the customer enough to give them what they want exactly when and how they want it. This is the age of the customer.

Watch this short interview for more insight into this new age.

Glenn Le Santo

Glenn Le Santo
Glenn Le Santo

Editor in Chief, International, at Orange Business. I'm in charge of our International website and the English language blogs at Orange Business. In my spare time I'm literally captain of my own ship, spending my time on the wonderful rivers and canals of England.