growth: looking beyond the BRICS
Ever since the BRIC (Brazil, Russia, India & China) acronym was coined back in 2001, high-growth markets have been on every business executive’s radar as a way to fuel future business growth. But businesses are now looking beyond the usual suspects of the BRIC countries and realizing the potential of many more countries, including Malaysia, Indonesia, Nigeria, Saudi Arabia, South Africa, the UAE and the Philippines, to name a few.
To illlustrate the diversity of these new markets, we created the following infographic to provide insight into the variety of factors influencing these markets, their economies, and their IT and telecommunications infrastructure. While we couldn't include every high-growth market, what other countries do you think we should we have included here, and why? And what other factors do you see contributing to the growth of these fast-growing markets?
PS: This infographic is also available in French here.
I've spent more than 17 years in global telecommunications, and was formerly responsible for international social media activities at Orange Business. I enjoy making technology accessible to non-techies and I'm a strong supporter of flexible working.