With enterprises and consumers moving video services to the cloud, those utilising services such as videoconferencing and streaming in presentations will be able to offer big differentiation points through initiatives such as seamless multiscreen video service through the cloud.
Chris Drake, a senior analyst, says in a new white paper from Informa Telecoms & Media, The Future of TV: Strategies for Becoming Connected, Social and in the Cloud: “Content delivery networks (CDNs) already play a fundamental role in ensuring that the Internet works, supporting almost every major commercial online service in the world.
"But dramatic growth in online video consumption, the emergence of cloud computing and the range of Internet-enabled devices means the market for CDN services is undergoing a transformation that will radically change the way online services are delivered and broadband networks are built.”
So, how is this going to happen?
enhancing hardware on devices
Mobile hardware is being advanced to keep up with this demand. DTS, Inc., specialists in high-definition audio, used the conference to announce a partnership with leading mobile multimedia software vendor NXP Software to integrate a suite of DTS audio technologies in their QuickPlayer and CineXPlayer smart media player solutions.
The company says that in a fragmented media world, it is difficult to deploy differentiated new media services to a broad range of connected devices. It will address these challenges by providing a scalable audio solution facilitating delivery of high quality audio from stereo to multi-channel for digital content.
The collaboration with NXP Software enables studios, service providers and network operators to rapidly deploy HD video services with the highest quality audio to a wide range of Android and iOS smart phones and tablets.
Cees Geel, managing director, NXP Software, says: “We believe that a high-quality audio experience makes these devices much more valuable to consumers and allows them to enjoy and share a highly engaging and immersive entertainment experience.”
Brian Towne, executive vice president and chief operating officer at DTS, Inc. adds: "By adding DTS audio into LifeVibes smart player solutions such as CineXPlayer and QuickPlayer, we make it easier for studios, service providers and network operators to deploy superior audio regardless of the platform."
Meanwhile there have also been some noticeable acquisitions of late: Cisco has bought a British digital video firm NDS for $5bn (£3.2bn) pledging to integrate mobile and social elements into the TV experience, while Vivox, developer of the VoiceEverywhere voice/video/chat platform acquired Palo Alto, Calif.-based Droplet Technology, for an undisclosed sum.
Are you encouraged by the progress made by telcos around the future of video?
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Joe Fernandez is a technology writer and blogger for Futurity Media. As a journalist, he was an editor on Computer Weekly and Microscope magazines and worked as a deputy editor for Marketing Week and its sister title Pitch covering online marketing and social media developments. Joe has also appeared in titles including New Media Age, Guardian Computing, Computing Magazine, The Inquirer and Mobile Magazine.