Keynote: 'Social Media and B2B: How to Build Outstanding Advocacy' I love what Yann and his team have done at Orange Business. It is a fantastic example of how you can use social media to solve a problem and generate ROI in a B2B environment. It shows how social media is game changing because it allows you to do something that logistically would never have been possible before. What I like even more about what Yann has done is that he has done it in a way that any business (large or small) could do it. He may not like my Blue Peter analogy, but its like he's set up a social media cottage industry in the midst of the corporate world where digital sticky back plastic and virtual washing up liquid bottles are employed to build the equivalent of 'e-advent crowns and electronic desk tidies.' Here's one I made earlier There is one particular story he tells about how his team initially used Windows Media to create and publish heavily produced and edited videos before realising it was blocked by firewalls so none of his corporate clients could see it anyway. They scrapped that and started shooting ' one take only' in house videos with little or no editing on YouTube - and hey presto - thousands of views! As an open source advocate, this is something that really excites me! I think it gets to the core of what makes social media great. It is just so honest. read on at http://www.organicarelikeminds.co.uk/social-media/Social-Media-and-B2B-How-to-Build-Outstanding-Advocacy.html
I specialize in information systems, HighTech marketing and Web marketing. I am author and contributor to numerous books and the CEO of Visionary Marketing. As such, I contribute regularly on this blog for Orange Business account on cloud computing and cloud storage topics.