Ragan's Social Media Summit will take place 9-11 June this year in San Jose, California, and Yann Gourvennec will speak about how Orange Business is using social media - such as this blog and Orange Business TV - to communicate with enterprises. Yann's case study covers why social media reaches out to enterprises in ways that advertising can't, how Orange uses video, and how it has used social media feedback for the benefit of the entire ecosystem.
Other speakers at the three-day event include: Guy Kawasaki, founding partner of Garage Technology Ventures and co-founder of Alltop.com; Jeanette Gibson, director of global social media for Cisco; and Jeremiah Owyang, partner of customer strategy at Altimeter Group and former senior analyst at Forrester Research. The event promises to deliver practical, proven and innovative strategies and tools for corporate communicators.
After a Masters in Computer Science, I decided that I preferred writing about IT rather than programming. My 20-year writing career has taken me to Hong Kong and London where I've edited and written for IT, business and electronics publications. In 2002 I co-founded Futurity Media with Stewart Baines where I continue to write about a range of topics such as unified communications, cloud computing and enterprise applications.