Firstly, the amount of Arabic content available online is increasing, with more Arabic domain names available. Secondly, consumer lifestyles now demand broadband in order to conduct e-commerce, bank online, view streamed TV channels and listen to music, to name but a few applications. In the business world, greater availability of broadband, and more competition for whoever provides it, should bring prices down and grow the number of product on the market. It might also see more businesses conducting 'virtual consolidation,' with high bandwidth pipes connecting various locations and making it seem to staff as if they're all working in the same place.
By 2011, there will be about 57 million broadband services subscribers in MEA, with just over 70% of them accessing high speed data applications. This growth will be at least as important to business users as more and more staff members work on the fly and access mobile broadband using embedded laptop cards. Also, the growth of 'MiFi'services may somewhat negate the need for fixed broadband links for workers who simply want to boot their laptop wherever they are and work using email or Web access.