How Orange approached B2B advocacy, by Yann Gourvennec

April 19, 2010 Alexandra Operto , Digital Transformation

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Yann Gourvennec is head of internet and digital media at Orange Business Services, and a 20+ veteran of marketing and digital media, founding one of the web's earliest marketing blogs in 1996, which he still runs today. Yann is widely regarded as an expert in B2B Social Media.

He participated at Like Minds 2010, where he made a presentation :

Key Note: Yann Gourvennec, at Like Minds, discusses how Orange have approached B2B advocacy

Interview: Yann speaks about Orange Business Services work to be 'human', and not just talk engagement, but do engagement.

"Like Minds is an organisation dedicated to Making Action Accessible. We were founded in 2009 amidst the boom of Social Media, where communication was drastically changing, and knowledge was overflowing - creating both the opportunity and the necessity for us to act and turn our ideas into reality."

Alexandra Operto

Twitter account

Entre Janvier 2010 et Juin 2011, j'ai travaillé dans l'équipe de communication externe chez Orange Business Services en tant que community manager. Mon rôle était notamment d'animer les blogs d'Orange Business Services, et de les faire évoluer. Mais aussi de gérer la page Facebook, et le compte Twitter d'Orange Business @orangebusiness