- Customer: Nintendo developed the Wii to appeal to a new customer base that didn't traditionally buy games consoles;
- Technology: For its PS3 console, Sony focused on developing a new chip that would give its games the edge amongst gamers;
- Business model: Apple's iPod was successful, not because it was a great device, but because it created a new business model around iTunes that would allow users to easily buy only the tracks they wanted.
- Set up a cross functional team responsible for developing the innovation;
- Work directly with customers in the development phase;
- Make the right organizational changes to deliver the innovation (this is particularly important for service or business model innovations);
- Build momentum for the innovation through proper marketing.
After a Masters in Computer Science, I decided that I preferred writing about IT rather than programming. My 20-year writing career has taken me to Hong Kong and London where I've edited and written for IT, business and electronics publications. In 2002 I co-founded Futurity Media with Stewart Baines where I continue to write about a range of topics such as unified communications, cloud computing and enterprise applications.