SIP and the future of trading communications

Twenty years ago, most people still used a fixed line phone as their sole means of electronic communications at home and in the workplace. Today, a trader typically uses several devices including turrets, mobile phones and laptops. These devices support a complex network of communication channels including voice, SMS, email, instant messaging and more.

  • Session Initiation Protocol (SIP) enables the move from device-to-device connections, to person-toperson communications. It is the bedrock of unified communications where technology automatically routes voice or text as packets of data to the recipient via the most appropriate SIP device.

  • SIP supports presence awareness, which further increases individual and group productivity, because the end-user can configure the system depending on their location, time of day or available device.

  • SIP is the catalyst for the convergence of equipment and networks, which enables companies to benefit from cloud computing and pay-as-you-go services.

  • To understand the benefits of SIP, it is essential to see the technology at work in new and existing workplace scenarios. These include global hot desking, more flexible Business Continuity Planning, and better industry compliance.

  • Looking to the future, trading organisations need to prepare for a world of communications supported by SIP. Working with an expert, trusted partner who will check the needs of the end-user and put strong foundations in place is the first step to success.
This white paper describes the technology behind SIP and explains how it has evolved from Internet Protocol (IP) that is now the foundation of most electronic communications. In addition, it outlines several scenarios where this technology has the potential to revolutionise the trading business. Finally, we describe the next steps that a business should take to ensure that it is best prepared to deploy and take full advantage of the communications protocol that will become a de facto standard for most business communications in the next five years.

Table of contents of the white paper

Section 1: The emergence of SIP and the future of trading room collaboration and communication
SIP: a technology with a solid foundation
Unified communications in the age of Voice over IP
SIP: Building the future of unified communications

Section 2: Putting the trader at the heart of the business
2.1 Total free seating: Connecting traders wherever they are
2.2 Presence awareness and collaborative working: Supporting the team effort
2.3 Business Continuity Planning: Supporting the non-stop trading organisation
2.4 Ensuring full compliance: Traditional recording and back up methods are becoming
2. 5 Multi-media business alerts: Making sure you never miss an opportunity

Section 3: Next steps and actions for success
Putting the end-user first
Evaluating technology: first steps

Download the white paper here
Nicolas Jacquey
Patrick Chambeau


Prior to joining Orange Business Trading Solutions i was board account director at advertising agency Lowe, providing strategic support and leading teams on accounts including MAIF insurance. While at Lowe i supported brands in their marketing and advertising development, helping them to meet their operational targets. I have also held senior communications positions at Adidas, Euro-RSCG, Publicis Conseil and Young & Rubicam and most recently headed up the Société Générale and Rugby World Cup 2007 account teams at Saatchi and Saatchi. 
In my role as Head of communication, I am responsible for the reputation of the company which hosts more than 1,300 customer sites and services 40,000 traders across 50 countries, 15 subsidiaries around the world that provide solutions dedicated to the financial community including voice trading solutions, trading community services, expertise and services. 
I am very keen on sport, particularly Running. I would love to run the NY marathon! In addition, I like to spend time with my lovely wife and my 3 children.