Orange Business rebrands Business & Decision Europe, strengthening its global capabilities as a digital services integrator

  • Business & Decision talent and experience provides strong proof of Orange Business digital services expertise

Orange Business has rebranded its digital and data services subsidiary Business & Decision (B&D) in Belgium, Luxembourg, the Netherlands, Spain, and Switzerland.

Orange acquired B&D in 2018. Under the Orange Business brand, the company will continue to serve large national accounts in those markets. Its customers will benefit from the expanded digital and integration capabilities that Orange Business provides.

Further to this rebranding, B&D teams join the newly created Digital Services business line in Orange Business. This move is part of the Lead the Future strategy, which sets a clear double-digit growth ambition on digital services for Orange Business. The Digital Services business line is designed to help customers innovate and drive their business strategies in key digital domains, including Data & AI, Customer Experience, Cloud Services, and Digital Workspace. It will assist enterprises on their digital journeys by providing advisory services, end-to-end solutions, and managed and professional services.

The Digital Services business line comprises over 1,500 advisors, data consultants, AI experts, cloud engineers, business analysts, and technical professionals operating in eight countries in Europe, including the B&D teams. This expertise is instrumental in helping customers innovate, drive business strategies, and deliver business value in full compliance with European regulations and local laws.

“Rebranding Business & Decision into the Orange Business brand represents our commitment to enable our customers to increase productivity, efficiencies, and security through the dynamic use of data. At the same time, it helps us to establish ourselves as a leader in the entire digital services value chain under one single banner,” explains Nemo Verbist, President, Europe, Orange Business.