Flux Vision

Presentation

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Unlock the Power of Mobile Data with Flux Vision

Want to know where your visitors are and how they behave? Flux Vision turns mobile network data into powerful insights that help you make informed decisions.

The use of mobile networks by millions of people in each country generates huge amounts of data about their geographic location, calling and messaging, as well as certain behavioral patterns. This mobile "big data" – when aggregated, anonymized, and analyzed – can provide valuable, actionable, and powerful information.

Flux Vision, our mobile data analytics solution, provides statistical indicators of attendance, movement patterns, and segmentation information based on technical data from the Orange mobile network.

Offer Detail

A tailored offer based on your business sector

Flux Vision comes in 3 offers. Each provides indicators of attendance, mobility and profiles adapted to your business needs.

Retail/Geomarketing offer

Measure the attractiveness of your shopping areas and improve your visitors knowledge.

Included

Heat map
Unique daily attendance and per 30-minute slot
Socio-demographic profiles
Areas of activity and overnight stays
Available in our premium retail offer

Tourism/Event offer

Analyse your destination's attractiveness and the impact of your events

Included

Tourism segmentation
Daytime and overnight visitors
Geographical origin by region for locals and by country for internationals
Excursion location

Transport/Logistics offer

Adapt the transport offer according to passenger mobility

Included

Origin-destination matrix per day and per 30 minutes
Home-work traffic
Recurring trips
Logistics hub positioning management

Customer space

Easy access to your Flux Vision studies

With the Business Customer Area, your personal, private, and secure space, you can access your Flux Vision study results daily.

Discover my Customer Area

Updated data

Results are updated every 10 minutes, every day or every month, depending on your offer.

A dedicated, secure area

Our web portal is 100% secure, ensuring the total confidentiality of your studies.

Expert support

In addition to the support provided by our experts, you can use the ‘Help’ area to get answers to all your questions.

Flux Vision in 4 steps

Defining your study area

We define the area to be studied together (customised area, administrative unit, address, etc.)

Mobile network data collection

We count mobile network data in real time to feed our indicators
This data is strictly and irreversibly anonymised
All personal data is deleted, making it impossible to identify an individual

Adjustment to overall population

We use powerful rectification algorithms developed over many years of R&D
These algorithms provide a statistical representation of the overall population
The data's accuracy has been proven on several occasions, in particular by comparing it with ticketing data or physical sensors

Data delivery

The data is delivered via our Flux Vision web portal
Two delivery formats are possible: by CSV tabular files or as a datavisualisation with Microsoft Power BI
These indicators can be delivered every 10 minutes, on a daily or monthly basis, depending on your requirements

Examples

What can Flux Vision reveal?

01. Retail

02. Tourism and Events

03. Transport and Logistics

04. City Center

Retail

Do you want to set up a new shop or find out more about your catchment area?

Tourism and Events

Do you need to analyse the seasonal attractiveness of your tourism organisation or the impact of your event?

Transport and Logistics

Do you want to anticipate traveller demand in addition to internal data?

City Center

Would you like to measure the impact of your local actions on the city centre dynamic?

The benefits of Flux Vision

Reliability

We have a 30-40% market share (>15 billion mobile events processed per day) and adjust the data to the total population.

Compliance

Data is anonymised in a strict and irreversible manner in accordance with the GDPR.

Trust

As a long-standing leader, we offer an ethical and sustainable solution, developed and improved through more than 10 years of R&D

Richness

You have access to business indicators with various possible segmentations: international, tourism, residents/workers, etc.

Reactivity

Deliveries are updated every 5 minutes, every 30 minutes, on D+1, etc.

Support

You benefit from personalised support from our experts, who adapt to your needs.

Testimonials

Our customer testify

Nathalie Motte, Deputy Mayor of Mulhouse

It is a strategic decision-making tool. It enables us to communicate and raise awareness among commercial stakeholders about the attractiveness of the city centre.