From Population Data to Business Edge

Presentation

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Want to know where your visitors are and how they behave ?

Flux Vision turns mobile network data into powerful visitor behavior analysis and insights that help you make informed decisions.

The use of mobile networks by millions of people in each country generates huge amounts of data about their geographic location, calling and messaging, as well as certain behavioral patterns. This mobile "big data" – when aggregated, anonymized, and analyzed – can provide valuable, actionable insights on pedestrian traffic, visitor flow analysis, and territorial behavior.

Flux Vision, our mobile data analytics solution, provides statistical indicators of attendance, pedestrian traffic patterns, and segmentation information – enabling retail location analysis, catchment area mapping, and informed territorial decisions, all based on technical data from the Orange mobile network.

Offer Detail

A tailored offer based on your business sector*

Flux Vision comes in 3 offers. Each provides indicators of attendance, mobility and profiles adapted to your business needs.

Retail/Geomarketing offer*

Measure the attractiveness of your shopping areas and improve your visitors knowledge.

Included

Heat map
Unique daily attendance and per 30-minute slot
Socio-demographic profiles
Catchment area, areas of activity and overnight stays
Available in our premium retail offer

Tourism/Event offer*

Analyse your destination's attractiveness and the impact of your events

Included

Tourism segmentation
Daytime and overnight visitors
Geographical origin by region for locals and by country for internationals
Excursion location

Transport/Logistics offer*

Adapt the transport offer according to pedestrian traffic and passenger mobility patterns

Included

Origin-destination matrix per day and per 30 minutes
Home-work pedestrian traffic and commuter flows
Recurring trips
Logistics hub positioning management

Customer space

Easy access to your Flux Vision studies

With the Business Customer Area, your personal, private, and secure space, you can access your Flux Vision study results daily.

Discover my Customer Area

Updated data*

Results are updated every 10 minutes, every day or every month, depending on your offer.

A dedicated, secure area*

Our web portal is 100% secure, ensuring the total confidentiality of your studies.

Expert support

In addition to the support provided by our experts, you can use the ‘Help’ area to get answers to all your questions.

Flux Vision in 4 steps

Defining your study area

We define your catchment area or study zone together (customised area, administrative unit, address, etc.)

Mobile network data collection

We count mobile network data in real time to feed our indicators.
This data is strictly and irreversibly anonymised.
All personal data is deleted, making it impossible to identify an individual.

Adjustment to overall population

We use powerful rectification algorithms developed over many years of R&D.
These algorithms provide a statistical representation of the overall population, ensuring reliable local network performance benchmarking.
The data's accuracy has been proven on several occasions, in particular by comparing it with ticketing data or physical sensors.

Data delivery

The data is delivered via our Flux Vision web portal.
Two delivery formats are possible: by CSV tabular files or as a datavisualisation with Microsoft Power BI.
These indicators can be delivered every 10 minutes, on a daily or monthly basis, depending on your requirements.

Examples

What can Flux Vision reveal?

01. Retail

02. Tourism and Events

03. Transport and Logistics

04. Commercial Zoning and City-Centre Development

Retail

Do you want to set up a new shop or find out more about your catchment area?

Run a retail location analysis before relocating
Know your catchment area and customer profiles
Benchmark territory sales against competitors
Optimise your business using footfall rate data

Tourism and Events

Do you need to analyse the seasonal attractiveness of your tourism organisation or the impact of your event?

Run a visitor flow analysis across all seasons
Use visitor behavior analysis to tailor offerings
Share key figures to promote your destination

Transport and Logistics

Do you want to anticipate traveller demand in addition to internal data?

Analyse commuter and pedestrian traffic patterns
Track travel demand and local network performance
Compare transport modes and pedestrian traffic
Simulate pedestrian traffic flow for new services

Commercial Zoning and City-Centre Development

Would you like to measure the impact of your local actions on the city centre dynamic?

Track your area's footfall rate over time
Measure daily pedestrian traffic from initiatives
Share your key commercial figures
Benchmark footfall across your catchment area

The benefits of Flux Vision

Reliability

We have a 30-40% market share (>15 billion mobile events processed per day) and adjust the data to the total population.

Compliance

Data is anonymised in a strict and irreversible manner in accordance with the GDPR.

Trust

As a long-standing leader, we offer an ethical and sustainable solution, developed and improved through more than 10 years of R&D

Richness

You have access to business indicators covering territory sales, retail footfall analysis, and profile segmentations: international, tourism, residents/workers, etc.

Reactivity

Deliveries are updated every 5 minutes, every 30 minutes, on D+1, etc.

Support

You benefit from personalised support from our experts, who adapt to your needs.

Testimonials

Our customer testify

Nathalie Motte, Deputy Mayor of Mulhouse

It is a strategic decision-making tool. It enables us to communicate and raise awareness among commercial stakeholders about the attractiveness of the city centre.