As malicious uses of AI become more sophisticated, companies are looking for practical and operational ways to respond. By working with French start-up ANOZR WAY, Orange Business is taking a broader approach to deepfake-related fraud: addressing human cyber risk upstream, strengthening detection capabilities, and helping bring a trusted French innovation closer to real business use cases.
Deepfakes are no longer a theoretical issue or a niche media story. For companies, they are becoming a real driver of fraud, identity impersonation and social engineering. The trend is clear: LexisNexis Risk Solutions says 86% of fraud professionals expect generative AI to have an impact on fraud levels in 2026; IRONSCALES reports that 85% of surveyed IT and cybersecurity professionals said their organizations experienced at least one deepfake-related incident in the past 12 months, while 55% reported financial losses averaging more than $280,000; and Biometric Update and Goode Intelligence project that annual deepfake checks could reach $9.9 billion by 2027.
At Orange Business, we believe no single technology can contain this threat on its own. Detection matters, but it is not enough. A convincing deepfake usually relies on prior exposure: accessible voice samples, public images, personal or professional information harvested online, and exploitable communication habits. In other words, companies need to focus not only on spotting manipulated content, but also on reducing the data and signals that make those attacks credible in the first place.
That is where ANOZR WAY comes in. Founded in Rennes in 2019, the French start-up specializes in measuring and managing human cyber risk. Its software suite is designed to help organizations protect executives, employees and other exposed populations against social engineering, identity impersonation and fraud. The company positions itself around sovereign, proprietary technology designed to comply with GDPR requirements, and it is part of the French Tech 2030 cohort, which highlights strategic companies seen as important to France’s digital, economic and industrial sovereignty.
The fit with Orange Business lies in the complementarity of two approaches. Orange Business deploys multimodal detection capabilities across images, video, audio and documents, with targeted use cases in contact centers, video conferencing and document analysis. ANOZR WAY works further upstream, helping organizations identify exposed profiles, detect exploitable human vulnerabilities and deploy tailored countermeasures. That matters because human factors remain central to cyber risk: ANOZR WAY points to the widely cited estimate that 80% of cyberattacks exploit human vulnerabilities.
This becomes especially relevant in concrete scenarios such as CEO fraud, where impersonation is used to pressure an employee into making an urgent transfer or disclosing sensitive information. In those cases, the answer cannot rely on detection alone. It also requires reducing the online signals that make the impersonation believable, while reinforcing sensitive identity verification and Know Your Customer, or KYC, processes.
Usman Javaid, Chief Product & Marketing Officer, Orange Business, commented: “For our customers, deepfake fraud is now a business risk. Our response has to be equally concrete: not just detect manipulated content, but reduce the human and digital exposure that makes fraud credible in the first place. With ANOZR WAY, we are adding that upstream capability to our deepfake offering and delivering a more complete approach across prevention, identity assurance and detection. This is exactly how we want to innovate at Orange Business: combine trusted French technology with our integration capabilities to make solutions deployable at scale.”
For ANOZR WAY, the partnership with Orange Business has clear strategic value. It gives the start-up access to a major integrator able to translate highly specialized expertise into clearer business use cases, and to connect that expertise with demanding customer environments that start-ups do not always reach on their own. It also provides exposure to a commercial network and large accounts, while placing the technology within a broader value chain that spans prevention, exposure reduction, identity assurance, detection and response support.
The collaboration also fits into the program Orange presented at VivaTech to accelerate market access for French start-ups and scale-ups. Through its solution integration track, Orange aims to make trusted French technologies easier to adopt within its B2B offerings.
At a time when companies are looking for simpler answers to increasingly complex threats, our role is to bring greater coherence. With ANOZR WAY, Orange Business is showing that a broader response to deepfake-related fraud can emerge by combining French innovation, cyber expertise and integration capabilities. That, ultimately, is also what digital trust means: making solutions useful, understandable and deployable at scale.
Philippe Luc, CEO of ANOZR WAY, stated: "By integrating ANOZR WAY's expertise in assessing and mitigating human cyber risk with Orange Business's advanced multimodal deepfake detection technology, we are delivering a comprehensive solution to safeguard organizations against emerging threats. This strategic partnership represents a significant step forward in protecting individuals and enterprises from sophisticated social engineering attacks, particularly as these threats are amplified by the rise of generative AI. Together, we are committed to building a safer digital environment and addressing the evolving landscape of cyber threats."