Hertz connects its hourly rental vehicles with Datavenue IoT solutions from Orange Business


  • Deal enables accelerated rollout and improved management of “Hertz 24/7” service across Europe
  • Centralized IoT platform helps to communicate with cars in real time and provides voice services from vehicles direct to Hertz contact center


Orange Business has won a three-year contract with Hertz, one of the foremost global car rental companies, for IoT connectivity services to support its hourly vehicle rental service. The Hertz 24/7 hourly rental service is currently available for businesses and through retail partnerships, allowing users to pick up their rented cars or vans at any time, for any duration and from convenient locations. Orange will provide the IoT connectivity across seven European countries: Belgium, France, Germany, Italy, Netherlands, Spain and the UK.

The Hertz 24/7 corporate business model provides companies with technology-enabled pool fleets, which have proven to drive significant savings and substantial improvements in utilization and service for the end user. The keyless cars - available 24/7- can be booked by employees on the phone, online or using an app, which dramatically simplifies and improves the process, thereby saving costs. Hertz 24/7 pool fleets can be deployed in one or multiple countries where the company operates, allowing its staff to book and use the vehicles available at the different locations.

Hertz 24/7 also operates through retail partnerships with Costco, B&Q and IKEA in the UK and with other retailers, including Leroy Merlin and IKEA in other European countries. Vans are placed at the stores’ parking areas and can be rented by the hour for customers to conveniently take their purchases home.

With the IoT connectivity that provides voice services from the vehicles, customers now have a direct line to the Hertz contact center. Previously, each country had to use a local operator to provide the SIM cards. The new deal with Orange Business enables Hertz to centralize the management of its fleet’s SIM cards and service management with one global communications provider.

“We are constantly evolving as a business to reflect the changing demands of our customers. Our partnership with Orange Business is an ideal step for us as we embrace the future and take on new digital technologies that improve customer service,” said Fabrice Genty, senior director, Car Sharing Operations at Hertz.”

“IoT technology paves the way for new innovative services in the future. Working with a global player in the industry like Hertz is a great opportunity for us to showcase our global IoT expertise and the reliability of our services. We prioritize an unmatched customer experience, and we’re firm believers in pushing the boundaries of innovation. By working with Hertz, we can do both,” said Anne-Sophie Lotgering, senior vice president, Europe, Russia & CIS at Orange Business.

The Orange Business IoT connectivity service is part of Datavenue, a modular IoT and Analytics solution. To enable advanced analysis and decision-making, the Datavenue solution encompasses the selection of relevant data and objects, their reliable and secure connection, and their management in the customer information system environment. A global team of more than 700 Orange data-scientists and engineers design and develop these innovative services. Orange already supports over 11 million active objects across a variety of sectors, including Smart Cities, Healthcare, Automotive and Industry. The launch of Datavenue reaffirms the Orange commitment to supporting businesses with their digital transformation.