Leading brewery AB InBev optimizes infrastructure in Europe with Orange Business to further its digital business goals

  • Anheuser-Busch InBev (AB InBev) evolves digital infrastructure platform
  • Enhances employee experience and collaboration

Anheuser-Busch InBev (AB InBev), the world’s leading brewing company, has renewed its trust in Orange Business, laying the critical infrastructure foundation to enable its future digital innovation plans in Europe. Putting employee experience at the heart of its strategy, AB InBev has chosen Orange Business to deliver connectivity and voice services as the backbone for enhanced productivity.

AB InBev is the proud maker of more than 500 iconic brands, including Stella Artois, Corona and Budweiser. The company also has industry-leading digital platforms, dedicated research labs and technology centers to ensure it is offering the latest market insights as it looks to become the industry’s best-in-class smart brewery.

Orange Business supports AB InBev across its European operations, providing critical connectivity between 70 locations and its headquarters in Belgium. Faster connectivity performance and higher bandwidth enables AB InBev to invest in future digital tools with a robust network. In addition, Orange Business is transforming the legacy voice services to SIP-based solutions, allowing employees to communicate and operate through a Microsoft Teams environment to enhance their experience and ensure improved collaboration.

“As we look to expand our digital footprint and innovate, it was essential to work with a supplier that could support us in our vision for the future. We are looking to create the industry’s best-in-class smart breweries, digitizing our ecosystem, and engaging with our employees in the best-connected experience by innovating through a new digitalized and automated approach. To achieve this, we need to lay the groundwork now. We trust Orange Business, and we look forward to continuing this journey together,”said Pieter Bruyland, Vice President Solutions Europe at AB InBev.“We pride ourselves on leading the industry, reimagining what a beer company can be. With Orange we know we will have the infrastructure and optimized support in place to embark on new digital innovations supporting our customers and employees as we look to lead the way.”

“Having the right foundations in place is a critical first step to support digital transformation,” said Nemo Verbist, Senior Vice President, Europe at Orange Business. “AB InBev has many developments in the works, namely around cybersecurity and software-defined networks, and we are looking forward to working with them to grow and evolve their platforms and ecosystem with us. Building a brewery of the future is an exciting milestone, and we are poised to support them on this journey.”