Introduction
The technology market has never been more volatile. Barriers to entry have dropped as services are increasingly delivered on an ‘-as-a-Service’ basis, with industry leaders displaced by disruptors as a result. Customers have different risk appetites for these new services: some choose to go early to seize the competitive advantage on offer; some wait until initial problems are ironed out or services are ‘proven’. Evolution Platform facilitates both approaches. Both early adopters and those with a lower risk appetite can take confidence from knowing that, if it's on the platform, all elements of the service will be seamlessly chained together and both can now adopt new services without delay.
Much of the volatility we are seeing today has been driven by the rise of Generative AI (GenAI): four years ago, ChatGPT didn’t exist, and Nvidia was a niche provider of gaming chips: today, OpenAI (the company behind ChatGPT) and Nvidia are among the most prominent and valuable companies in the world. But this disruption is about more than just GenAI: the shift to “as-a-Service” models (XaaS) is at the heart of much of this change.
It used to be that massive investments in hardware, data centers, and complex software were required to create software services. Now, cloud providers give entrepreneurs all the compute power and storage they need on an ‘as needed’ basis, lowering entry costs and fueling innovation. And, of course, the ubiquity of the Hyperscalers means that these new services can be made available to customers wherever they're needed almost instantly.
And the pace of innovation is only set to increase, with Garry Tan, CEO of Y Combinator, announcing that 25% of the Winter 2025 batch of startups built their products with 95% AI-generated code. So, even technical skills are being disintermediated from the startup process – now anyone with a good idea and a business plan could be next year’s disruptor.
To boldly go…?
This volatility presents a challenge for businesses: as these new services become available, when is the right time to take the leap and adopt them?
- Some organizations will be eager to seize a competitive advantage by being first to market with a disruptive technology, taking advantage of opportunities to capture market share faster, strengthen their reputation as an innovator, and unlock long-term operational benefits before others catch up.
- Others will prefer to wait, knowing that early adoption comes with important challenges, including higher upfront costs, greater implementation risk, and the realities of working with technology that may still be evolving: they will learn from early adopters and enter the market only when the risks are lower and the benefits clearer.
The diversity in risk appetite and strategy means that flexibility is extremely valuable.
Enter Evolution Platform
Evolution Platform is Orange Business's market-leading Network-as-a-Service solution. Its composable, modular nature allows customers to create in near real-time new network and security solutions (or reuse more than 700 prebuilt, pre-integrated services) from among the almost 20 different best-of-breed vendors in our partner ecosystem.
These include disruptors such as:
- Aviatrix, which provides multicloud networking
- Netskope, a leader in secure access service edge (SASE)
- VMware, a pioneer in network virtualization
- Hyperscalers such as Microsoft, AWS, and Google Cloud,
- Security companies such as Fortinet and Palo Alto Networks
- and infrastructure vendors such as Cisco Systems
Only services from trusted partners are included on the platform, and customers can be sure that these offerings have been carefully vetted by Orange Business.
Designed to support organizations at both ends of the risk spectrum, Evolution Platform therefore enables customers to “move at their own speed.”
- Early adopters can be confident that any service available on Evolution Platform is seamlessly pre-integrated, with all components working together reliably. This assurance allows them to innovate quickly without worrying about compatibility or operational headaches.
- Meanwhile, more cautious Evolution Platform customers can wait until they’re ready to adopt this new service, secure in the knowledge that when they do, it will be instantly deployable and fully integrated – with no additional delays or disruption.
Evolution Platform gives organizations the confidence to innovate on their terms. Whether leading from the front or adopting new capabilities when the time is right, they gain the flexibility, trusted integration, and proven partner ecosystem needed to move forward with certainty.
Not the only game in town
Of course, risk appetite is not the only determinant of the pace at which an organization is willing and able to accommodate new technologies. Access to skilled technical resources and the growing significance of compliance and sovereignty needs also play their part in dictating the rate of adoption. Orange Business responds to these conundrums in very different ways.
Without the right expertise, even the most promising technologies cannot successfully be deployed, yet a lack of talent is universally recognized as a primary bottleneck in adopting new technologies. However fast they want to move, any organization will find that Orange Business’s agnostic approach to the engagement model it offers to its customers will be an asset to them. Those with adequate in-house resources (which, if we're talking about the latest technologies, may be only a small minority of organizations) can implement the new solution via Evolution Platform on a DIY basis; those with limited internal resources can opt for a fully managed solution; for those in the middle, a hybrid engagement model is also available. So, with Evolution Platform, access to the talent you need will never be a brake on your adoption of the new technologies on which your business success depends.
With organizations scrambling to address the impact of extraterrestrial legislation such as the US C.L.O.U.D Act, compliance and sovereignty mandates are increasingly acting as brakes on enterprise technology adoption: strict geographic, legal, and operational needs are forcing organizations to prioritize security and regulatory alignment over speed and innovation. To help customers address these challenges, Evolution Platform builds digital trust and data sovereignty directly into its architecture, allowing compliance-driven entities to adopt cloud and next-generation networking capabilities without violating local data protection laws or regulatory perimeters.
The power is in your hands
Evolution Platform’s power lies in its ability to democratize access to cutting-edge infrastructure. By chaining together new or preexisting services from best-in-class vendors, it provides customers with a guaranteed end-to-end service (including Stringent SLAs), empowering businesses to focus on what matters most – delivering value, innovating for their customers, and navigating change on their own terms. In today’s fast-paced digital world, the freedom to move at your own speed is a competitive necessity. With Evolution Platform, Orange Business offers enterprises exactly that: the ability to adapt, innovate, and thrive, no matter how quickly (or cautiously) they need to move.