Automation-focused start-up Mindflow has won the Orange Business GenAI-powered SaaS applications for B2B challenge, with its solution taking center stage at VivaTech 2025 in Paris.
The Innovation Start-Up Challenge is an global competition to discover and support cutting-edge start-ups that align with the network and system integrator’s strategic focus of Orange Business. Start-ups are encouraged to develop their businesses using connectivity and platforms provided by Orange.
Selection criteria include innovation and market differentiation, company performance, quality of the team, and business potential for Orange.
“By partnering with larger players and integrating with their existing platforms, start-ups gain access to valuable resources, market validation, and a faster path to scaling. This collaborative approach allows start-ups to focus on innovation and leverage the infrastructure and reach of established businesses,” explained Usman Javaid, global chief products and marketing officer, Orange Business.
In this instance, Orange Business proposes to start-up to develop Gen-AI SaaS applications to help build a dedicated marketplace. These innovations can enrich the recently launched Orange Live Intelligence platform to showcase solutions addressing the challenges of small to medium and larger enterprises. The plug-and-play Orange Live Intelligence platform is a suite of GenAI solutions designed to simplify and democratize AI adoption, while ensuring data sovereignty, security, and compliance.
Mindflow captivated the judges with a bold vision and innovation
Founded in 2021 in France, Mindflow is a SaaS platform that enables companies to automate repetitive tasks and develop autonomous AI agents capable of reasoning and taking action.
Mindflow is the only player on the market to offer interconnection of over 4,000 tools, covering all the use cases encountered daily by companies.
Mindflow streamlines the adoption of AI agents at an organizational scale, while ensuring compliance and security standards required by large enterprises.
Mindflow enables hyperautomation and propels companies into the era of Agentic AI.
Unlocking the power to build and scale
Mindflow fits well into the Orange connectivity and automation strategy, enabling seamless orchestration across diverse systems. At the same time, its AI-powered automation capabilities speed up service delivery, improving operational efficiency and security management in complex environments. This makes it a strong candidate for future collaboration.
“We’re honored to be recognized by Orange through the Vivatech Startup Challenge. This award highlights the transformative power of Mindflow’s platform to deploy AI agents across entire companies, automating enterprise operations at scale. It marks a major milestone in our journey, and just the beginning. We’re excited to collaborate with Orange to help shape the future of agentic AI together,” said Paul-Arthur Jonville, CEO and cofounder of Mindflow.
Mindflow will gain access to the Orange Open Innovation start-up acceleration facilities. This gives start-ups access to Orange’s extensive resources, expertise, and networks to help them develop and scale technological projects. Through these facilities, Orange looks to foster innovation, support the growth of start-ups, and integrate innovative technologies into its services, benefiting both the start-ups and Orange customers.