The 4th and final Blogwell presentation which I attended on November 9 in Philadelphia was dedicated to Sungard's experience. Sungard (the host of the November 10 private SMBC conference; this is a private member event so no reporting on that, sorry!) is one of the largest Software and IT companies in the US. The presentation was delivered by Leah Patterson, who is in charge of the Corporate Social Media strategy at Sungard. I found Leah's presentation particularly inspiring. Her involvement and dedication were very convincing and I liked the way she emphasised the fact that a lot of work is required to make things work. Sungard's strategy to get employees on Yammer also shows a lot of openness and insight. Internal IT looked into the matter and everyone agreed that "in-house wasn't going to work" Leah said and this is why they chose Yammer. The sheer number of employees on Yammer is impressive and shows how effective the facilitation of that internal community is. At the same time, Sungard's involvement into external communities is done with tact and shows a lot of respect for customers, which is in my mind a recipe for success.
- lesson 1 is that you need to know why you want to be on these communities above all
- Internal benefits:
- breaking silos: because Sungard is acquiring companies from all over the world, Social Media is useful
- Social Media gives people a voice
- External benefits:
- What do you want to learn from other participants
- What will participants gain from being involved
- What ideas/strategies can we crowdsource within our community?
- lesson 3 is to get involved and understand that this kind of work requires a lot of work and that it requires resources
I specialize in information systems, HighTech marketing and Web marketing. I am author and contributor to numerous books and the CEO of Visionary Marketing. As such, I contribute regularly on this blog for Orange Business Services account on cloud computing and cloud storage topics.