Orange Business selected to build digital infrastructure for car manufacturer Borgward

  • Flexible Engine public cloud platform to support automobile manufacturer’s expansion in Middle East


Orange Business today announced that its Flexible Engine public cloud platform has been selected by Borgward Group AG. The IaaS/PaaS platform jointly developed in partnership with Huawei will assist the German automobile company founded in 1929 in its international expansion. It will serve as its cloud-based platform for hosting Borgward’s overseas websites.

The Orange Business Flexible Engine was launched in the Asia-Pacific region in April 2017. It provides customers with an end-to-end managed global public cloud platform which can be enhanced by a comprehensive suite of managed application services and cloud professional services. It is targeted at Asian and European enterprises looking to expand their business with secure and scalable cloud services. The suite will enable enterprises to digitally transform their business operations and support their expansion plans across Europe, Southeast Asia, US, Middle East and Africa.

Borgward required a new public cloud platform to build its overseas operations quickly and cost-effectively, while meeting specific technical requirements. The company chose Orange Business’ Flexible Engine to manage its websites in the Middle East in support of its global expansion.

“We need cloud-based services for marketing and branding support as we expand globally. Orange Business is providing Borgward with an excellent suite of technology and support services that meets our needs very well. In addition, Orange has a very good working relationship with Huawei which is the partner for our digital platform within China.  Ultimately, we will need services and support across multiple geographies and we are confident that Orange will be an excellent partner for us,” said Lemon Tian, marketing manager, international business unit at Borgward Group.

“With the introduction of our suite of global public cloud services in Asia Pacific earlier this year, Orange Business has enhanced its offering of public, private and hybrid cloud models to help enterprises with their digital initiatives and transformations. We are pleased to support Borgward in its rapid international expansion strategy. We look forward to continuing to build our relationship with them as they launch new products and globalize their business,” said Jack Zhang, China Country Manager, Orange Business.