Orange Business provides reassurance for pet owners with IoT connectivity for Tractive's pet wearables and tracking devices


  • Seamless location tracking in multiple countries with global connectivity


Tractive, an Austria-based developer of hardware, apps and gadgets for pet owners, has signed an IoT connectivity services contract with Orange Business. The deal provides connectivity for Tractive products and supports the company’s growing business around the world.  

Orange Business will provide Tractive with SIM cards for IoT connectivity in the Tractive GPS product which helps pet owners locate their pets. With 10 million pets going missing worldwide each year, there is a big demand for these type of services.

Founded in 2012, Tractive has grown to cover more than 80 countries worldwide. To offer a borderless service for pet owners, Tractive chose Orange Business for seamless global connectivity. Pet owners are able to locate their cats and dogs in real-time via their mobile devices and without fear of connectivity loss, wherever the animals might wander.

“For the services we provide to loving pet owners, seamless and interruption-resistant connectivity on a global scale is absolutely key. The Orange Business solution caters to our customers’ needs and requirements. We are especially impressed with the global approach from Orange and the close teamwork with our own experts. They are not just a provider, but a trusted partner for us with our future expansion,” said Michael Hurnaus, CEO, Tractive.

“Tractive’s intention to leverage IoT technology for the benefit of millions of pets and their owners worldwide clearly demands a reliable and trustworthy global provider, such as Orange. With our proven expertise across the full spectrum of IoT services, we are very happy to have been selected as their provider of choice and to help enable their global growth ambitions,” said Anne-Sophie Lotgering, senior vice president, Europe, Russia and CIS, Orange Business. 

The Orange Business IoT connectivity service is part of Datavenue, a modular IoT and Analytics solution. To enable advanced analysis and decision-making, the Datavenue solution encompasses the selection of relevant data and objects, their reliable and secure connection, and their management in the customer information system environment. A global team of more than 700 Orange data-scientists and engineers design and develop these innovative services. Orange already supports over 10 million active objects across a variety of sectors, including Smart Cities, Healthcare, Automotive and Industry. The launch of Datavenue reaffirms the Orange commitment to supporting businesses with their digital transformation.