Orange Business appoints Vice President for Middle East, North Africa and Turkey region

  • Focus on supporting digital transformation of enterprises and major infrastructure projects in the region


Orange Business has announced the appointment of Luc Serviant as Vice President for the Middle East, North Africa and Turkey (MENAT), based in the regional headquarters office in Dubai, UAE. Luc takes over the management of the region from Mickael Ghossein.

Previously leading the SITA large and complex integration unit working with the air transport industry, based in Geneva, Luc has over 25 years of experience in marketing and implementing IT solutions within the enterprise sector, focusing on strategic planning and people management responsibilities. 

Prior to joining SITA, Luc held various international business leadership roles with Equant and then Orange Business, including Head of Global Services Europe & Russia, Head of Professional Services APAC, and Head of Global Consulting. 

Luc will provide leadership and develop business strategies in response to the wave of digital transformation that is changing the business landscape for enterprises, for government bodies and for service providers in the region. Through deployment of state-of-the-art ICT solutions from Orange Business, companies can harness the power of digital technologies to create new business models that capture new revenue streams and empower employees to achieve more. Luc will set out his vision of how these transformations can be delivered at the forthcoming Orange Business customer conference, Hello! World Dubai, to be held at the Fairmont at the Palm 24-25 October 2016.  (#HelloWorldDubai)

Luc holds an Electrical Engineering Degree from the National Institute of Applied Sciences (INSA) Lyon, France.