Retail is in transition, and today’s market conditions, combined with a strong economic outlook, strongly advocate for retailers to embrace innovation and reevaluate traditional business models. Retailers are leveraging innovative technology not for technology’s sake, but to enhance the customer experience, which will be a defining characteristic of successful retailers in the next few years.

Transition to the digital store of the future


In spite of the significant growth of the e-commerce channel, stores remain key touchpoints in the customer shopping journey, still driving between 80% and 90% of total retail sales. In-store retention and engagement are critical to building loyalty and driving a higher volume of sales.

Orange Business Services supports retailers in offering convenience services, like high-speed Wi-Fi connectivity and queue management solutions, to make sure your customers have a pleasant shopping experience, stay longer and spend more.

Additionally, we can help improve in-store engagement with innovative devices that drive up customer engagement (interactive kiosks, touch tables and digital displays) and support new customer journeys thanks to user-friendly applications (digital product catalog, in-store product ordering and targeted promotions). Orange Business Services takes care of every step, from development and deployment to the daily management of your applications.

in-store sales still account for more than 90% of total retail sales in the U.S.

U.S. Census Bureau/Business Insider – May 2018


Offer superior omnichannel shopping experiences to your customers


5x faster
online sales are expected to grow 5x faster than traditional retail sales by 2021.

Forrester Online Retail Forecast – 2017-2022

More than ever, retail companies’ growth drivers are strongly linked to their capacity to integrate the new journeys of digital customers. However, many retailers still manage their offline and online sales channels in completely siloed ways.

With our 100% modular Omnichannel Management SaaS platform, designed to manage and unify all of your sales channels, in-store and out-of-store (order management, payment processing, loyalty programs, delivery options, etc.), you can deliver the true omnichannel experiences that customers expect.

Combined with our Contact Center solutions, you can ensure consistency in the way customers experience your brands across touchpoints and devices, while collecting critical data about their behavior and expectations. Orange can help you turn data into actionable insights – regardless of its shape and size – to support growth and improve profitability, thanks to our extensive data science capabilities.


Empower your workforce to succeed in its new role


As the store’s role is reinvented, in-store employees have a role to play as personal advisors to shoppers. With Orange Mobile Workplace, you can give your employees access to the tools and applications they need to succeed in their new roles, accessible from anywhere through secure mobile terminals: CRM, inventory management, order management, etc.

There is an ongoing competition to recruit, retain and develop the best talents, particularly among millennials who value a great employee experience. Orange Unified Communications and Collaboration solutions can improve your teams’ collective knowledge and performance by facilitating teamwork.

Additionally, retailers should avoid any skills gap due to high workforce turnover and give proper career perspective to their employees. The Orange Digital Academy and User Adoption Program offers flexible solutions that help you ensure your employees are trained and aware of new policies and processes and the related implications.


Retail is among the three industries with the highest yearly workforce turnover.

LinkedIn Research – March 2018


Enhance your operations and drive growth with leading-edge technology


of IT decision makers believe lack of visibility into their legacy network infrastructure is a barrier to digital transformation.

Riverbed research – September 2017

Retailers typically operate a complex distributed network of business locations: offices, stores and distribution centers. At the same time, in-store bandwidth use is exploding as stores put tablets, video, digital signs and other technologies to work. These technologies are having a profound impact on the performance of traditional networks.

Orange Flexible SD-WAN helps you apply more granular levels of control for specific business applications along the end-to-end connectivity, security and cloud application service delivery chain. With SD-WAN based orchestration, you can directly dimension to the required level of bandwidth, configure virtual network functions and manage third-party infrastructure through APIs, so you can deliver the agility and responsiveness required to each of your business locations.

Furthermore, our Multisourcing Service Integration allows you to regain control over your suppliers and acquisitions, costs and IT estate while ensuring that all services work in harmony with the required governance level.


Move towards the retail model of the future


IT infrastructure and cloud

Flexible SD-WAN
Adopt a new network approach for more agile and cost-effective connectivity

Network Boost
Improve the performance of your network and applications with our fully-managed network and performance monitoring and WAN optimization services

Flexible Engine
Benefit from the latest cloud infrastructure management innovations with a worldwide public cloud for all your applications by Orange Cloud for Business
Develop your e-commerce website and applications in a quicker, safer and easier way

Multisourcing Service Integration
Govern a multi-supplier customer architecture with an end-to-end single platform

Enriched customer relationships

Flexible Contact Center
Create a seamless and consistent customer experience with our simple and flexible contact center solution

Managed Voice Portal
Choose a highly customizable cloud-based Interactive voice response solution integrated with Orange contact centers

Flux Vision & Datavenue
Transform data into actionable business intelligence to drive up growth and profitability

Omnichannel Management SaaS platform
Unify your offline and online sales channels onto a 100% modular SaaS platform

Connectivity and collalboration

Business Together as a Service
Work better together with a cloud-based unified communications and collaboration solution

Business Together Sharespace
Modernize your intranet by embedding social and collaborative features

Mobile Workspace & Enterprise Mobility Management
Give your mobile employees secure access to the right tools and applications, accessible from anywhere through secure mobile terminals

Digital Academy & User Adoption Program
Ensure your employees are trained and aware of new policies, new processes and the related implications


Waterair enchants its customers with digital technology

"We are in a very changing market, so we need documents to be updated continuously. The application created with Orange Business Services provides us with a simple, intuitive and customizable online catalog that allows us to show our customers the huge potential of our made-to-measure products."

Matthieu de Bollivier, Sales Representative, Waterair


Why choose Orange Business Services?


Retail expertise

Orange has extensive expertise in transforming our own retail activities, serving over 280 million customers through 6,000 point-of-sale locations in around 30 countries.

We've developed a deep understanding of the opportunities and challenges that new technologies and digital transformation create for retailers.

We've helped more than 47,000 retail customers in making the most out of their digital transformation in France and abroad.

Partner for innovation

Our commitment to innovation makes us a trusted partner to support our retail customers in successfully transitioning to a digital business model and staying on top of competition, whether it's coming from e-commerce companies, innovative start-ups or traditional competitors.

Our innovator DNA, embodied by our 1,000 researchers within our more than 15 worldwide labs and start-up incubators, enables us to customize business innovation through ideation, incubation and proof of concept.

We have more than 500 consultants located in 115 countries to help you accelerate and scale your digital initiatives around innovative technologies, like cloud, AI, AR/VR, IoT and 5G.