Making the right technology investment decisions can make or break a company’s ability to compete and grow. However, with technology's expanding complexity, this is not an easy mission. 

Going alone often leads to fragmented systems, underutilized tools, or costly missteps that do not align with business goals. This is why partnering with a trusted, experienced technology provider reduces risk and accelerates time-to-value.

For some, ownership remains a strategic choice

Determining what to own, lease, manage in-house, or outsource is critical to any technology strategy. These decisions should reflect the organization’s specific challenges and objectives.

While we offer a variety of procurement and service models to support different organizational needs, some customers choose ownership to maintain greater control over their technology environment. But this does not come without its challenges.

As infrastructures become more complex, multinationals find it extremely difficult to purchase, deploy, and maintain IT equipment and services across their regions from multiple vendors. Inconsistent pricing, local tariffs, exchange rate volatility, and vendors having different pricing tiers in different regions all have a negative knock-on impact.

It is easy to lose track of how many different partners a multinational uses or how many different subscriptions have been signed up for, which may be redundant. Not to mention integration problems if regions opt to use different systems.

Seamless integration is essential. It transforms ownership from a logistical problem into a strategic advantage. It ensures that systems satisfy the performance and efficiency demands necessary to run a global organization while instigating the infrastructure visibility to adapt to rapidly changing conditions without compromising security or capabilities.

Greater control over infrastructure costs and business flexibility

Enterprises’ buying decisions are driven by a need for greater control over their infrastructures, improved data security, cost optimization, and long-term agility. Rather than relying on fully outsourced solutions from several vendors, they see the strategic value in building and managing their IT environments, which are tailored to specific compliance, scalability, and innovation needs.

Owning IT assets, rather than leasing or outsourcing, enables multinationals to move costs into their capital budget. This can help minimize ongoing operational expenses, as capital investments are typically depreciated over time and planned for longer cycles. This provides more predictability and control regarding long-term financial strategies. Switching providers at the end of a contract is also easier, as a base-owned infrastructure is in place.

IT ownership also offers flexibility in adapting to changing demands and allows easier innovation as it negates the need for negotiations with service providers, which slows down processes.

Cut complexity with a single point of contact

Integrated service partners can simplify multinationals’ buying and management processes by offering a single point of contact for all equipment needs across regions.

By bundling services with one partner, like Orange Business, which manages everything centrally from multiple global locations, multinationals can standardize contracts, better control costs, avoid duplicate purchases, and simplify their budgeting with predictable billing.

As a one-stop provider of equipment resale services (ERS) and integration, the focus is on addressing the increasing complexity and logistical challenges faced by multinational organizations. Equipment can be procured directly from local manufacturers or shipped globally, depending on the project’s requirements. To minimize the risk of service delivery failure, services include conducting site surveys, handling installation, performing testing, and delivering comprehensive reporting.

Alongside our network connectivity and managed services skills, we have over forty years of experience as a reseller and an integrated service partner. Our unique combination of skills and people on the ground in 200 countries can manage the entire buy-in process, from procurement to maintenance and lifecycle management, offering a unified end-to-end service integration. This eliminates handoffs between different vendors and ensures consistency in service quality across the organization.

With this centralized visibility, compliance support, and scalable operations, multinationals can operate more efficiently and securely, allowing them to focus on their core business objectives.

Directly managing and deploying services through portals and APIs

On-demand service platforms such as Evolution Platform further empowers our customers with a high degree of autonomy and agility via cloud-native architecture, self-service tools, and automation.

Customers can directly manage and deploy services through intuitive web portals and robust APIs, quickly spinning up new services like virtual machines and containers. They can decommission and scale down services as required and use infrastructure as code (IAC) to provision and manage computing infrastructure instead of manually setting up hardware or configuring services.

The platform runs on a pay-for-what-you-use basis with the addition of integrated security and compliance. Customers have direct self-service access to create, modify, and retire services without waiting on long provisioning cycles. This means changes can be made in minutes instead of weeks!

The right combination for global business success

Our global combination of presence, people, and portfolio makes us a clear choice for multinationals seeking ERS and integration services. Backed by ongoing upskilling, we deliver a single point of contact for multinationals to speed up transformation, reduce complexity, and unlock real business outcomes.

To support this, we at Orange Business offer flexible ways for customers to purchase and manage their technology requirements - whether it's pay-as-you-go models, ready-to-deploy solutions, or fully customized builds. Our approach spans industries like retail, logistics, and smart manufacturing, where we bring expertise in 5G and IT/OT to enable businesses to stay competitive and ensure they are future-ready.

Our unmatched flexibility means that customers can seamlessly mix and match across environments – be it LAN, WAN, security, and/or collaboration – all under one global agreement with the support of our trusted partner ecosystem. From a security perspective, Orange Cyberdefense supports us. Its 3,000 multidisciplinary experts worldwide work on solutions that address the entire cyber value chain.

Aubrey Backus

Aubrey, Head of Americas Resale and Integration Services at Orange Business since 2022, leads a unit that defines powerful customer value propositions, driving sales through strategic initiatives that support business objectives.  
With over 19 years of global infrastructure technology and resale services experience, Aubrey has a wealth of industry knowledge.  In 2023, Aubrey was made a select member of Cisco’s America’s Partner Lifecycle Advisory Board (PLAB), which enhances customer experience and drives growth throughout the customer lifecycle. Outside work, Aubrey is a talented tap dancer, karaoke enthusiast, and lover of historical fiction murder mystery novels.  

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