Orange Business appoints Osama Shwaihat as Managing Director for the UAE and Arabian Gulf

I am so happy to welcome Osama Shwaihat in his appointment as Managing Director for the UAE and Arabian Gulf. Osama will be based at the company’s Middle East & Africa regional headquarters at Dubai Silicon Oasis.

Osama Shwaihat

Osama has enjoyed over 25 years of multinational IT sales, consulting, technical and management experience in the Gulf, Africa and Levant regions, working across the enterprise, public and commercial sectors. In his new role at Orange Business, Osama will lead a team supporting digital transformation across the enterprise and public sectors. He’ll help develop smart cities opportunities, where the UAE takes a regional lead.


Sahem Azzam, Vice President Middle East & Africa, Orange Business, commented:

“The UAE is a key strategic market for Orange Business in the Middle East, where we are re-aligning our strategy to accelerate growth and support the digital transformation objectives of governments and enterprises. We aim to continue to grow our presence and impact through deeper collaboration and co-innovation with customers and partners in the UAE and, ultimately, to be the preferred digital services provider. Osama Shwaihat brings a wealth of experience in leadership and technology across the enterprise and public sectors that will be invaluable to achieve this.”

Osama will be part of an innovative team at our Middle East innovation hub and regional business headquarters at Dubai Silicon Oasis. The innovation hub supports and stimulates collaboration and co-innovation and is also the regional center of excellence for smart cities. The innovation hub is a co-sponsor of the Dubai Smart City Accelerator, launched to support startups with mentorship, product modeling and preparation for go to market.

I’d like to take this opportunity to wish Osama the very best of luck in his exciting new role.

Isabelle Lurquin
Isabelle Lurquin has over 20 years’ experience in the telecommunications B2B market in key accounts and sales management, indirect sales, business development and marketing. She has worked for Orange Business IMEAR region since 2012. The region includes the geographies of Middle East, Turkey, Africa & Russia, as well as the indirect business with SITA, the Orange Business channel to the Air Transport Industry. Today, Isabelle leads the Sales, Marketing & Communication and the Indirect Business functions.