In his role, Laurent will define the company's strategic ambitions and conduct strategic analysis to ensure the success of key projects, focused on reinforcing growth areas and leveraging best practices from other leading IT and integration services companies.
Laurent comes to Orange with decisive experience as Senior Vice President in charge of strategy and marketing at Altran, a global leader in engineering and innovation, which Capgemini acquired in 2019. He will also draw on his previous role at Roland Berger Strategy Consultants.
"Laurent’s diverse knowledge of the industry, integrators and B2B markets will enable us to best capitalize on our global activities, positioning the company as a major B2B digital player in France and internationally," said Helmut Reisinger, CEO, Orange Business Services.
"I am delighted to join the Orange Business Services team at this key moment when companies are accelerating their digital transformation. With its dual connectivity and digital positioning, Orange Business Services is committed to accompanying its clients in their transformation," added Laurent Godicheau, Chief Strategy Officer, Orange Business Services.
Wassila Zitoune-Dumontet is Chief Marketing and Digital Officer at Orange Business Services. She is passionate about international ecosystems and transformation and has extensive leadership experience in various markets and business models. Wassila is a people person and team player with a positive mindset.