Orange Business appoints Glenda Brady to lead UK and Ireland business

Orange Business has appointed Glenda Brady as the new Managing Director for UK and Ireland, effective April 1, 2021.

Glenda Brady

With 23 years of diverse experience at Orange Business, Glenda has extensive knowledge of the business and has worked across the organization, from pricing and product management to marketing and global sales.

“Glenda steps up into this role with a wealth of experience to draw upon,” said Kristof Symons, Executive Vice President, International, Orange Business. “She has a track record of success under her leadership – most notably leading the initiatives in our European sales, marketing and presales teams. In addition, Glenda launched our Women in Sales and Presales community in Europe, and I’m pleased to confirm that she will continue to drive this important initiative as well.”

Before joining the European team, Glenda was Head of International Development at the French Major Accounts division, where she grew the business in addition to contributing to securing international business on several French accounts.

“I couldn’t have chosen a better time to take on this new position and lead the UK and Ireland business,” commented Glenda Brady. “It’s a really exciting time to be involved in the digital transformation space, with COVID-19 having truly accelerated adoption. More than ever, enterprise customers need our support and expertise in this area, and we have the capabilities, knowledge and experience to ensure their success.”

Tracy Wilks
Tracy Wilks

I am European PR and Social Media Manager and also UK&I Marketing Manager supporting my local account team. In my spare time I love to travel and live on a replica Dutch barge on The River Thames.