Orange Business Services appoints Rob Willcock as senior vice president of the Americas


Orange Business Services has appointed Rob Willcock as senior vice president of the Americas, effective immediately. Rob will lead the company’s enterprise activities across North and Latin America, reinforcing the Orange strategy to be the trusted partner to multinational corporations’ digital transformation. He takes over the management of the Americas region from Mark Kenealy.

Formerly the country manager for the UK and Ireland at Orange Business Services, Rob has more than 20 years of business and technology leadership experience.  He has led consulting, business development and global customer programs across multiple regions. His range of international expertise makes him well equipped to support enterprises with their global business needs and create the best possible experience for their employees and end-users alike with tailored communications solutions.

“With our focus on digital transformation solutions for our global customers, it is a pleasure to welcome an experienced leader like Rob. The Americas region is a key geography for our global go-to-market strategy, given the innovation and influence of this market for our international business,” said Dr. Helmut Reisinger, executive vice president, International for Orange Business Services.

“We are living in an increasingly fast-paced, complex and globalized market that presents considerable challenges to multinational customers,” said Rob Willcock, senior vice president of the Americas, Orange Business Services. “Enterprises need an established technology integrator and service provider that can help them digitally transform to stay competitive across their global operations.”

Rob’s full biography and headshot are available upon request.

Ellen Crown

Ellen has over 15 years’ experience in the telecommunications B2B market in partnerships, marketing, channel development and finance teams.  In her current role at Orange Business Services, she is responsible for solutions content marketing across all portfolio areas including  Networks, Cloud, Internet of Things, Collaboration and Integration Services for both North America and South America.  This includes portfolio strategy and market positioning content for customer advisory boards, direct Sales and Pre-sales teams, analysts, PR, digital and social media channels.

Prior to this, Ellen held global roles in solutions marketing, financial services, vertical services and channel enablement with key partners such as Cisco and Riverbed.  She is a graduate of Florida State University and has a Master’s degree in International Business from the University of South Carolina, including study programs in England, Switzerland and Portugal.

Motivated by the rapid changes in technologies, she is proud to be part of teams that are making digital technology a development accelerator for global economies, businesses, families and personal lives.