Michele Lada describes the job of a relationship manager at Orange Business Live North America

In this short video snippet recorded on location in National Harbor, Maryland, Michele Lada explains what her job is al about. In the preparation meeting before the video recording session she said "I'm not an account manager, I'd rather be described as a relationship manager". We found that story very compelling and wanted to put it immediately online.

Yann Gourvennec

I specialize in information systems, HighTech marketing and Web marketing. I am author and contributor to numerous books and the CEO of Visionary Marketing. As such, I contribute regularly on this blog for Orange Business account on cloud computing and cloud storage topics.