IDC PeerScape: European Success in Building a Data Culture includes Orange Business


Date: January 2022
Analysts: Philip Carnelley, James Eibisch, Martin Sundblad, and Neil Ward-Dutton

 

According to an IDC survey in 2020, “83% of companies want to be more data driven, but only 30% currently use data and analytics routinely as a key factor in their decision making. The need is widely felt, as it is recognized that this is essential in becoming a digital-first business. IDC data shows that more than 85% of European organizations are achieving economic and/or business benefits from data-driven innovation. Driving data analytics usage improves return from the company's data assets and improves business performance.”

Orange Business was included in the newly published IDC PeerScape: European Success in Building a Data Culture (doc #EUR148615521 , January 2022) as an example to demonstrate how, in our continued digitalization transformation journey, we embraced becoming data driven, placed data at the heart of our operations and decision making, and implemented a data culture throughout our network-native, digital services organization.

Being a provider of data solutions to enterprises, Orange Business has an external, customer-facing view of data as well as an internal, operational view. These two views inform each other — the solutions that the company develops drive requirements for its own data operations, and our own data journey manifests indirectly and directly in customer engagements.

"Too often, companies that provide technology services and expertise fail to run their own organizations along the lines they recommend to customers — they don't practice what they preach. Orange Business is one of the stronger examples we've seen of an IT company making data central to its operations and, more importantly, its culture and employee development via an extensive set of data-specific training, education and HR initiatives."

James Eibisch, Research Director in IDC's European Infrastructure and Communications Group

 

IDC PeerScape: European Success in Building a Data Culture

IDC PeerScape: European Success in Building a Data Culture

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Source: IDC PeerScape: European Success in Building a Data Culture by Philip Carnelley, James Eibisch, Martin Sundblad, Neil Ward-Dutton, January 2022, IDC#EUR148615521

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