GenAI in redefining the business landscape and how can we stay ahead

Across large organizations, the leadership and management teams are already seeing GenAI’s potential and have started making investments on related use cases in some business functions including HR, sales, and marketing. Companies are continuously seeking to improve performance, increase security and privacy, and ensure regulatory compliance – although in many situations, the adoption of GenAI applications isn’t as straightforward in practice.

Firstly, the existence of legacy architecture and hindrance with network limitations render many organizational infrastructures an inability to cope with GenAI demands. Additionally, its high entry costs coupled with a lack of expertise to deploying GenAI confidently or having sufficiently trained employees to embrace this game-changing technology meant there is lagging uptake for some of these companies.

But the time has arrived for organizations to evolve, adapt, and to rethink their strategies if they were to be at the forefront of innovation while driving growth and optimizing efficiency. With an acute understanding of GenAI’s impact in transforming your engagement with customers and personalizing experiences, this will accelerate the upskilling of AI literacy to use data insights Orange Restricted effectively, to lead and not just follow, to innovate faster and smarter, and to stay relevant in a rapidly evolving market.

Harvard Business School Professor Karim Lakhani once quoted “AI won’t replace humans, but humans using AI will replace humans without AI.” It is true that in today’s AI-dominated landscape and era, the winners of tomorrow will be those who have the skillsets to use GenAI to their advantage. This makes it imperative for organizations to safeguard and future-proof their employees and their operations to stay ahead of the curve. Here are some first steps that companies can move forward with GenAI:

• Start with something small but achievable, for example, an in-house project or prototype that can be trialed with employees to promote their active participation across the board.
• Encourage learning and experimentation, with regular trainings or webinars to reskill and upskill employees’ awareness, knowledge, and application.
• Reward people for their breakthroughs, as people will be encouraged to grab opportunities / take risks and improvise on existing tools that help with overall productivity gains and agility.
• Learn from others on their success, so that we know what pitfalls / challenges they had encountered, how to not replicate the same mistake, and to emulate (not copy) their success models.
• Collaborate with others, as this is not a journey to be pursued alone but in partnership with trusted vendors who can support your business outcomes / needs end-to-end.

To demonstrate our commitment to helping more enterprises with their GenAI journey, Orange Business has launched the ‘Live Intelligence’ platform in late 2024, a comprehensive GenAI plug-and-play solutions for businesses. It is designed in such that helps organizations overcome barriers and offers support at every stage of its deployment, from identifying valuegenerating use cases to their implementation, while enabling training and acculturation of teams to become adept with the tool. Besides rendering its capability as a complete GenAI solution, Live Intelligence is created to combine performance and ease-of-use at controlled prices.

Orange Restricted To further support businesses with end-to-end visibility across the network, GenAI applications, and user devices, Orange Business introduced the Evolution Platform – our network-as-a-service solution - that is designed to address the projected increase in AI-related network traffic and concerns over GenAI applications degrading the experience of other applications. Given how scaled-up GenAI services will impact the consumption and utilization of digital infrastructure including secure networks, it is hence important to ensure a highperformance, low-latency and secure infrastructure that can support your range of GenAI services, with metrics in place to ensure value delivery and which your organization’s data is secure as it moves across the network.

With the Evolution Platform, businesses are offered with dynamic resource allocation that supports high-performance GenAI tasks with a cloud-like consumption model, enabling them to buy infrastructure and services on-demand to ramp up bandwidth and compute resources to meet current and future requirements. Thanks to the scalable on-demand connectivity with integrated security for multi-cloud environments and edge computing, organizations have the flexibility to scale their GenAI proof-of-concept projects until its realization – one which Orange Business can support end-to-end (from autonomous management to full support) with the power of our native network combined with the expertise of our partners.