Ta-da! Insights: Augmented customer experience
Find out how Serge Schertzer, our Customer Relationship expert, helps companies create the most tailored customer experience
In a world where brand loyalty is based as much on the customer experience, staying in touch with its customers or citizens by creating value for them is a necessity.
This is especially true in the wake of the pandemic: sales channels and customer experience have been completely turned upside down and now more than half of all sales are made online or by phone. In a context of rapidly accelerating digital transformation, how can companies reinvent the customer relationship? The answer lies in data, which is a prime material for getting to know their own customers better, offering them innovative services and even anticipating their expectations.
At Orange Business Services, for more than 30 years, our experts have been helping Orange Group, companies and organizations to implement a personalized customer relationship, balanced between digital and human, while unleashing the power of their data to improve customer knowledge and satisfaction.