Impact Hub Geneva, Rue Fendt 1, 1201 Genève
Évènement
Agentic AI: Cut through the Noise
5 Field Lessons to Scale Agentic AI and Stay in Control
Join us at our upcoming event on agentic AI! Move beyond the noise of AI marketing and focus on building, scaling, and governing solutions that deliver measurable business value. With proven strategies and hands-on guidance, you’ll gain practical insights to drive real impact in your organization and learn about real-world agentic AI project:
- Arnaud Cellier-Théron, Head of Enterprise Data Architecture at 𝐙𝐮𝐫𝐢𝐜𝐡 𝐈𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞 will explain us how they have been using GenAI to create a Data Quality Agent and describe their agentic solution for data analysis: agents analyzing data to recommend actions.
- Asim Khan, Head of AI & Enterprise Architecture at 𝐌𝐒𝐂 𝐂𝐫𝐮𝐢𝐬𝐞𝐬, will present MSC Virtual Concierge, which is a GenAI-powered agentic customer service solution deployed across our cruise ships, the first of its kind in the cruise industry, now serving tens of thousands of guests. Accessible 24/7 via our MSC For ME app or QR code in 70+ languages, it answers questions, opens and tracks service requests, makes reservations, and delivers personalized promotions at scale, backed up by a dedicated management platform. We will be happy to share our build journey, lessons learned, and perspective on GenAI's transformative potential.
- Gaëtan Hervé, Product Manager AI at 𝐕𝐚𝐮𝐝𝐨𝐢𝐬𝐞 𝐀𝐬𝐬𝐮𝐫𝐚𝐧𝐜𝐞 will explain how they have been developing, implementing, and operating AI agents based on generative artificial intelligence. These new technologies bring with them a host of innovations, both from a technological and governance perspective. During this presentation, he will explain how a platform was set up to address these challenges and how several thousand requests per day are now processed with complete peace of mind.
What to expect
At Orange Business, we've separated signal from noise through hands-on implementations, learning what drives results and what wastes time and money.
This session cuts straight to what matters: five hard-earned lessons that separate successful Agentic AI adoption from expensive experiments. You'll discover when to choose agents over workflows, how to escape POC purgatory, why governance can't wait, how to drive change and create actual value.
No buzzwords. Just practical insights to help your organization cut through the noise and transform.
Who should attend
Executives
CIO, CDO, CTO, Head of Innovation, Head of Digital Transformation
→ Gain a clear vision of how AI drives business value. Understand ROI, risk management, and how to accelerate time-to-market with confidence.
Line-of-Business Leaders
Heads of Operations, Customer Experience, Finance, Marketing, HR
→ Explore how AI transforms your domain. Discover agentic workflows, productivity tools like copilots, and practical use cases to boost efficiency and customer satisfaction.
IT Directors & Architects
Enterprise Architects, IT Strategy Leads, Application Managers
→ Learn how to modernize architecture, shape cloud migration strategies, and unlock the benefits of Microsoft Fabric for scalable, future-ready IT.
*Important Registration Notice
Submitting a registration does not guarantee participation. Seats are limited and applications will be reviewed to ensure eligibility. Participation is reserved for qualified senior executives from brand-side companies.
What's on the agenda
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09:00 - 09:20Welcome Coffee
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09:20 - 09:30Opening Remarks & Introduction
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09:30 - 09:50Lesson 1 - Choose Smart: Agent, Assistant, Workflow - When to Pick What
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09:50 - 10:10Lesson 2 - Scale Right: From Promising POC to Production Reality
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10:10 - 10:20Lesson 3 - Stay in Control: Governance That Delivers Trust, Transparency, and Compliance
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10:20 - 10:30Lesson 4 - Drive Change: Getting Your People on Board
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10:30 - 10:40Lesson 5 - Deliver Impact: Creating and Measuring Real Value
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10:40 - 10:50Break
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10:50 - 12:10Panel discussion - Vaudoise Assurance, MSC Cruises, Zurich Insurance...
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12:10 - 13:30Lunch & Networking
Meet our speakers
Jérémy El Aissaoui
Jérémy El Aissaoui is a former theoretical physicist who traded black holes and string theory for the equally fascinating field of AI, spending the past ten years supporting organizations across diverse industries to solve complex business challenges with cutting-edge technology. With a passion for innovation, he helps businesses achieve their full AI potential with strategic roadmaps, tailored solutions, targeted coaching, awareness sessions and much more.
Pierrick Reglioni
Pierrick Reglioni is the Director of the Data & AI Business Area at Orange Business. Together with his European team of experts, he supports the company’s strategic initiatives in AI, generative AI, and data governance.
Arnaud Cellier-Théron
As Head of Enterprise Data Architecture at Zurich Insurance, Arnaud Cellier-Theron leads a team across enterprise to solution data architecture and data modelling to unify solutions into a cohesive data ecosystem. To support Zurich in its AI journey, he now also focuses on shaping AI-agent context and designing scalable and reusable architectures for Zurich’s data agents.
Asim Khan
He will present MSC Virtual Concierge, which is a GenAI-powered agentic customer service solution deployed across our cruise ships—the first of its kind in the cruise industry, now serving tens of thousands of guests. Accessible 24/7 via our MSC For ME app or QR code in 70+ languages, it answers questions, opens and tracks service requests, makes reservations, and delivers personalized promotions at scale, backed up by a dedicated management platform. We will be happy to share our build journey, lessons learned, and perspective on GenAI's transformative potential.