Enhancing customer relations with data-driven omnichannel solutions

Consumers have an abundance of choice today, and retailers must ensure they have the right experience in-store but also persuade them to return time & time again. Carrefour was looking to be supported in their Omnichannel customer vision.

Carrefour uses data-driven solutions to enhance customer engagement, personalise marketing, and streamline operations efficiently.

Driving customer loyalty through data-driven omnichannel goals

We established a multidisciplinary team to support the existing teams in a number of areas: Big Data Analytics, Customer Engagement and CRM. The solutions implemented include:

Cloud Big Data Platform
Data APIs capabilities
Analytical & Business Insights
Real-time Data Warehousing
Direct Campaign tool
Carrefour

Data-driven solutions for enhanced marketing and customer insights

We established a multidisciplinary team to support the existing teams in a number of areas: Big Data Analytics, Customer Engagement and CRM. The solutions implemented include:

  • Cloud Big Data Platform 
  • Data APIs capabilities  
  • Analytical & Business Insights  
  • Real-time Data Warehousing 
  • Direct Campaign tool

Which results in higher conversion rate, a minimization of IT intervention, a report from end-to-end customer behavior reports and a simplified marketing maintenance & optimization of content management.  

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Carrefour

Carrefour Belgium is a prominent subsidiary of the Carrefour Group and a leading retailer in the Belgian market, operating over 700 retail outlets—including Carrefour Hypermarkets, Carrefour Market supermarkets, Carrefour Express neighborhood stores, and about 150 Carrefour Drive pick-up points.

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